What Is Connected TV?
In today’s digital landscape, new media channels continue to emerge – providing marketers with more opportunities to reach their customers than ever before. Connected TV represents one such channel that has recently come to the forefront for its prominence in most households. Even as media consumption trends continue to shift, the TV (in all its different forms) remains a central point that brings people together. Connected TV enables marketers to capitalize on the eminence of television, with significantly more precise audience targeting capabilities.
What is Connected TV, and how does it differ from traditional television? We highlight the key factors in the infographic below, with additional insight into how Connected TV presents marketers with increased opportunity to reach their best customers.