How Facebook’s Latest Update Impacts You

How Facebook’s Latest Update Impacts You

On March 28th, 2018, Facebook announced that it would discontinue its “Partner Categories” feature — which enables advertisers to use third-party data to enhance ad targeting on Facebook.  This change impacts any advertisers using data from Oracle, Nielsen, Experian, Acxiom, and others.

So what’s next? And what does this all mean for marketers?

While this may be the end for leveraging third-party data natively on the Facebook Business Manager platform — there is great opportunity for marketers to focus and capitalize on the best data they own.

And what may that be?

Fill the form to the right to access our POV – and learn everything you need to know to capitalize on this significant change.



  • What it means for marketers
  • The industry’s reaction
  • The opportunity for all marketers