AppNexus Partners with IgnitionOne to Bring Score-Powered Audiences to Marketers
Leading DSP Provider to Leverage IgnitionOne’s Customer Intelligence Platform to Enhance People-based Marketing at Scale
NEW YORK, June 26, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with AppNexus, the world’s leading independent advertising technology company. The AppNexus Programmable Platform (APP) will be able to leverage IgnitionOne’s real-time customer-scoring technology. Through this partnership, AppNexus clients will have a more in-depth view of their ideal customers to better enhance their advertising capabilities.
IgnitionOne’s platform enables marketers to identify their most valuable customers by analyzing on-site user activity. AppNexus clients may now have the IgnitionOne Score assigned to each customer, which indicates user-specific information such as the individual’s level of engagement and lifecycle stage. Each customer’s score is based on a number of factors, including time spent on-site, products of interest, and existing relationship with the brand. By leveraging IgnitionOne’s scoring technology, AppNexus clients will be able to bid more effectively to engage their most qualified customers.
“Our partnership with IgnitionOne is a testament to our commitment to place control in the hands of the trader,” said Alex Chatfield, VP Sales and Account Management, at AppNexus. “With APP, we sought to provide our clients with technology that would allow them to spend less time on basic use cases, setup, and manual intervention, and devote more time to customizing advertising campaigns that achieve powerful outcomes. The IgnitionOne Score is an extension of the powerful, customized offerings we want for our clients to better engage their ideal customers.”
“We’re here to help marketers achieve the ultimate goal of building lasting relationships with the customers that matter for their business,” said Christopher Hansen, Chief Product Officer at IgnitionOne. “Scoring is an effective way for marketers to leverage Customer Intelligence and approach customers with personalized creative, building trust for future interactions. AppNexus is an excellent partner for us as they have a similar mission for their clients.”
To learn more about the IgnitionOne platform and other offerings visit https://www.ignitionone.com/.
AppNexus is a global internet technology company. We operate the world’s largest independent marketplace for digital advertising and powerful enterprise technology for buyers and sellers of digital ads. Our scaled, real-time decisioning platform enables publishers to maximize yield and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.
IgnitionOne’s leading Customer Intelligence Platform empowers marketers to find and engage their most valuable customers across channels using a data-driven approach. By focusing on cross-channel scoring and robust personalization, IgnitionOne’s technology provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results. IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 600 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Media.
Dana Casalino for IgnitionOne