Mitsubishi Boosts Test Drive Appointments Nearly 6X With Customer Intelligence From IgnitionOne

Mitsubishi Boosts Test Drive Appointments Nearly 6X With Customer Intelligence From IgnitionOne

CHALLENGE

Mitsubishi wanted to align marketing messaging based on a customers’ position on the path-to-purchase – and nurture customers from awareness through ultimate conversion with appropriate messaging. 

SOLUTION

Mitsubishi deployed IgnitionOne’s Customer Intelligence to first understand each individual customer’s position on their path-to-purchase, as well as their vehicle of interest. Then, with IgnitionOne’s native Website Personalization solution, Mitsubishi targets in-market customers on their website with personalized messaging which varies based on their path-to-purchase. Once they leave the website, customers may see the same coordinated messaging across search, display, and social. For example, customers may see a newsletter offer or vehicle configuration tool while they are in the awareness or interest phase; or see a test drive offer if ready to make a decision or take action.

RESULTS

By leveraging Customer Intelligence from IgnitionOne, Mitsubishi is able to reach in-market customers with an incentivized offer – resulting in significant increaes in test drive requests – and a significant number of customers subsequently purchasing vehicles. 

 

  • 471% more test drive requests

“IgnitionOne Customer Intelligence is the nerve center of our marketing stack – it makes all of our channels work better.”

– OTTO MARKITTER
CMO, MITSUBISHI EUROPE
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