Acer Boosts Traffic to Online Retailers up to 32% with Customer Intelligence from IgnitionOne

Acer Boosts Traffic to Online Retailers up to 32% with Customer Intelligence from IgnitionOne

CHALLENGE

Acer was challenged with driving more qualified leads from their online store to independent retail partner websites – and was looking to identify interested customers to drive them to websites where they could complete their purchase.

SOLUTION

Acer leveraged IgnitionOne Customer Intelligence to identify purchase-ready customers on their website at the optimal moment of consideration – and then display a personalized message featuring each customer’s products of interest that encouraged them to complete a purchase with a retail partner. As a result, Acer was able to foster customer engagement and boost referral traffic to their retail partners.

RESULTS

With personalized website interactions powered by the Customer Intelligence, Acer saw an increase in website traffic across all test markets – and was able to generate leads from their website more effectively and efficiently.

 

  • 11% traffic lift in North America 
  • 32% traffic lift in U.K.
  • 19% traffic lift in Europe

“We’ve only scratched the surface of what we can do with Customer Intelligence by IgnitionOne. Knowing exactly what your customer is looking for is extremely powerful.”

– FRANCESCO FREDERICO
GLOBAL DIGITAL MARKETING DIRECTOR, ACER
Share This