Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

Trendspotting: Omnichannel Personalization

Trendspotting: Omnichannel Personalization

Personalization is more than knowing your customer’s name and sending them promotion codes—it’s knowing exactly where they are in their decision journey and connecting with them through experiences that feel authentic and valuable.

Insights from the IgnitionOne CMOdinner

Insights from the IgnitionOne CMOdinner

Last night, IgnitionOne hosted a CMOdinner at Aureole in New York, welcoming marketers from leading brands including L’Oreal, Bloomingdales, Equinox, Pinterest, La Mer, Barneys and more. The event was intended to foster conversation about the challenges that marketers...

The Potential of Digital Out-of-Home

The Potential of Digital Out-of-Home

Every year, new marketing channels emerge just as others fade from relevance. With each new channel, new opportunities emerge for data collection, targeting, engagement, measurement, and optimization.  If you downloaded our report predicting the 9 Trends of 2019,...

Customer Intelligence Platform: Build or Buy?

Customer Intelligence Platform: Build or Buy?

To build lasting customer relationships, marketers need to understand who their customers are, what they want, and when they want it. By now, forward-thinking CMOs have recognized the power of Customer Intelligence and how it delivers real-time insights and in-depth...

CDP vs. CIP

CDP vs. CIP

The problem with the CDP space is there is a gap between marketers’ expectations and what CDPs can actually deliver. Enter the CIP.

Introducing the Customer Intelligence Platform

Introducing the Customer Intelligence Platform

In the past couple years, the customer data platform (CDP) has been the shiny new toy that data-driven marketers have been getting excited about. It was said to be the perfect solution to every omnichannel marketer’s needs.  The CDP was born out of envy; about six...

What Today’s CMO Should Look for in a CDP

What Today’s CMO Should Look for in a CDP

Data is at the core of any effective marketing strategy. As a wealth of customer data becomes increasingly available, marketers now have the ability to make informed decisions for effective personalization that boosts customer engagement. Last week, we laid out the...

Customer Intelligence with IgnitionOne

Customer Intelligence with IgnitionOne

By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today's marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one's digital...

How to Survive eTail West

How to Survive eTail West

In anticipation of the busy week, we offer three tips for making the most of all that eTail West has to offer.

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IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

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Interview with Will Margiloff, Founder and CEO, IgnitionOne

Interview with Will Margiloff, Founder and CEO, IgnitionOne

Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...

How Hotel Marketers Should Be Using Google Hotel Ads

How Hotel Marketers Should Be Using Google Hotel Ads

Original article by Danielle Gonzalez for Hospitality Tech “The customer comes first” – that’s the mindset of today’s marketer. And for the hospitality and travel industry, the constant battle to be at the forefront of personalization is at its peak. In a mobile-first...

Why Audience Strategy is the Key to Hoteliers Competing with OTAS

Why Audience Strategy is the Key to Hoteliers Competing with OTAS

Original article by Danielle Gonzalez for Hospitality Net This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past eight years, Hotels...

Why Google Ads is Critical to your Marketing Strategy

Why Google Ads is Critical to your Marketing Strategy

Original article on Hotel Management Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer...

Five Ways Travel Marketers Can Optimize Data Driven Marketing

Five Ways Travel Marketers Can Optimize Data Driven Marketing

With effective use of first-party data, brands can reach the right customers in real-time to take their most in-market customers to conversion. Here are five examples of how to do it right. By Seamus Whittingham for PerformanceIN The move to a digital, data-driven...

IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Original article published to TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it's a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the emerging golden age of...

Martech Advisor CDP: Buyers’ Guide

Martech Advisor CDP: Buyers’ Guide

IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...

Automotive Industry Report: Q3 2018

Automotive Industry Report: Q3 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs....

The Relevancy Ring: CDP Buyers’ Guide

The Relevancy Ring: CDP Buyers’ Guide

IgnitionOne was featured in The Relevancy Group’s inaugural report, “The Relevancy Ring: CDP Buyer’s Guide 2018.” IgnitionOne earned the Gold Award for Technical and Customer Support for our emphasis on agency-type services, and also received three Silver Awards in...

FAQ: The California Consumer Privacy Act

FAQ: The California Consumer Privacy Act

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law, creating some of the strongest regulations for data collection practices in the United States. Similar to the General Data Protection Regulation (GDPR) in Europe, the purpose of the CCPA...

Hospitality Industry Report: Q4 2018

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...

9 Trends for 2019

9 Trends for 2019

The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...

IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

Automotive Industry Report Q2 2018

Automotive Industry Report Q2 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement (driven by particularly high engagement in North America), strong growth...

2018 Gartner Magic Quadrant for Personalization Engines

2018 Gartner Magic Quadrant for Personalization Engines

IgnitionOne was named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner Research, the world’s leading research and advisory firm, created the Magic Quadrant to provide an independent review of personalization engine providers — an...

POV: Google Removes Access to Doubleclick ID

POV: Google Removes Access to Doubleclick ID

On April 27, Google announced that it would no longer allow marketers access to user IDs from DoubleClick Campaign Manager, its industry-leading ad server – ostensibly to protect user privacy in anticipation of the EU’s General Data Protection Regulation (GDPR)...

POV: Google Launches New Hotel ADS Structure

POV: Google Launches New Hotel ADS Structure

On March 8, Google began the beta rollout of Hotel campaigns for Hotel Ads, its metasearch product for hospitality marketers. Beginning in June, Google will completely transition all accounts to this new structure – providing hotel marketers with extended capabilities...

The IgnitionOne Guide to Google Hotel Ads

The IgnitionOne Guide to Google Hotel Ads

When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...

Introducing the Inaugural Hospitality Report

Introducing the Inaugural Hospitality Report

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...

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