The Ultimate Digital Marketing Dictionary

In the world of digital marketing, an entire sentence can be made up of acronyms and jargon. Communication can be confusing to say the least, and when you’re aiming for maximum efficiency and effectiveness, trying to establish common terminology among your team can take up valuable time. That’s why IgnitionOne has created The Ultimate Digital Marketing Dictionary which includes an Index of Industry Acronyms and their meanings.

Whether you’re a seasoned marketer in need of a quick reference, a marketing leader working to get your team on the same page or simply seeking a better way to properly communicate your ideas, the Digital Marketing Dictionary has you covered.

key insights

in this report

  • Index of industry acronyms
  • Definitions for advertising terms
  • Reference material for digital marketers
  • Know your DMPs from your DSPs from your ESPs
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