The Ripple Effect of Amazon Prime Day
Once a year, Amazon hosts a global shopping event that offers exclusive deals and discounts to Amazon Prime Members. Prime Day 2018 was last Monday, July 16 and extended through the end of Tuesday, July 17.
This year, we found that the promotions from Prime Day created a ripple effect across various retailers that resulted in an online shopping environment comparable to Cyber Monday. Counter-promotion and price-matching activity from Amazon’s peers and competitors resulted in increased shopping rates of over 100% for online retailers.
Look to our infographic below to learn more about this year’s Prime Day shopping activity and how mass-market and luxury retailers alike captured increased conversions from more engaged customers.