WBR Report: Navigating Channel Disruption and Evolving Consumer Technology

As retailers begin preparations for the 2017 holiday season, they find themselves on a highly competitive landscape that is becoming increasingly intense.With dozens of new technology—and data-driven approaches for engaging consumers, retail brands will look to achieve not only the highest standards of products and services, but the highest standards in terms of cross-channel customer experiences as well. In this new report from WBR Digital, U.S. retail marketers reveal how they’re navigating the challenging landscape, what they’re most confident about, where they’re struggling and what’s next for the retail holiday season.

 

key insights

in this report

  • What retailers consider the most important challenge of 2017-2018
  • How retailers are leveraging data for cross-channel initiatives
  • What emerging technologies are at the top of the retail marketing investment list
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