IgnitionOne Retail Insights: Connecting with Today’s Consumer
Just as retailers begin to gain clarity on what makes millennials tick, a new generation emerged. Take a look at your kids, your nieces, nephews, cousins, the babysitter – this is generation Z; practical, self-reliant, social media obsessed, and armed with $44 billion in spending power. The needs and behaviors of this group are transforming the future of mainstream retail, and, great news – they want to shop brick & mortar.
Download your copy of IgnitionOne’s latest Retail Insights: Connecting with Today’s Consumer which takes a deep dive into the reinvention of retail from a basic transaction to a 360 online and offline experience. The report features insights, trends, and tips in capturing consumers across multitude of digital touch points and sustaining shoppers of all ages into the future.
in this report
- Discover how brick & mortar locations will dramatically transform.
- Find out how the expectations of Gen Z are reshaping retail POS.
- Learn more about the continued importance of pop-ups, augmented reality, virtual reality and the option to click & collect.
- Find out how utilizing data and technology can redefine the entire shopping experience.