IgnitionOne Recognized for Game-Changing Score Technology
NEW YORK, November 18, 2016 — IgnitionOne was proud to receive its 2016 Digiday Signal Award in New York City on Thursday night as a winner within the category of Best Cloud Data Integration Platform, with special recognition for the IgnitionOne Score. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
The IgnitionOne Score is at the center of the company’s digital marketing platform, allowing marketers to ‘score’ each customer within that customers individualized journey. It measures the historical and real-time behavior of each individual across all paid and owned channels, including mobile and desktop, allowing for true ‘one to one’ marketing communications. The IgnitionOne Score solves one of the key challenges that marketers face as they shift to digital – how to leverage data to appropriately communicate with users on a personalized basis while allocating budgets in the most efficient manner.
“Our score technology is the talk of the industry right now because it amplifies everything a marketer can do in digital,” says Will Margiloff, CEO of IgnitionOne. “IgnitionOne score-powered marketing has delivered results like tried conversions on Facebook for Toyota NL, doubled Display conversions for a hotel chain, tripled Search conversions for a financial services company, and five times the website conversions for a mobile provider.”