IgnitionOne and Netmining Reach Platinum Partnership with LiveRamp, Amp Up Capabilities
NEW YORK, NY (March 7, 2017) – IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven solutions, today announced a Platinum-level partnership with LiveRamp™, an Acxiom®company (NASDAQ:ACXM) and leading provider of omnichannel identity resolution. The partnership includes the international integration of LiveRamp’s new IdentityLink offering for platforms.
In an increasingly customer-obsessed marketplace, IgnitionOne and Netmining are powering real-time, one-to-one audience insights for their clients using the IgnitionOne Score. Score-Powered Marketing gives marketers the ability to track and evaluate anonymous visitor behavior by measuring a visitor’s products or services of interest and propensity to convert. Customer scoring allows more relevant, engaging messaging to be delivered to the consumer at the right time.
LiveRamp’s IdentityLink solution allows marketers to create an omnichannel view of the consumer, resolving first-, second-, and third-party data to a privacy complaint identifier that can then be activated in the IgnitionOne and Netmining platforms as part of people-based marketing initiatives.
“IgnitionOne and Netmining are built on the foundational power of data and audiences,” said Christopher Hansen, Chief Product Officer at IgnitionOne. “Maximizing first-party data and building stronger audiences through our partnership with LiveRamp helps us catapult our capabilities to the next level.”
The partnership provides marketers with the ability to target Score-Powered audiences throughout the digital ecosystem. IgnitionOne and Netmining’s Score-Powered Marketing technology enables marketers to create audiences from existing customers and known prospects from their CRM and sales systems, and can activate these audiences across channels such as digital, mobile, search, social, and websites through LiveRamp IdentityLink.
“To truly understand, and thus be able to optimize, the customer journey, marketers need to understand every touchpoint with the consumer,” said Jeff Smith, LiveRamp Chief Marketing Officer. “The LiveRamp partnership with IgnitionOne and Netmining provides marketers the ability to build this understanding and activate it throughout the digital ecosystem.”