IgnitionOne and Netmining Partner with Adloox on Global Engagement to Deliver Cross-channel Fraud Analytics to Major Agency and Top Brand Marketers
NEW YORK, NY (February 3, 2017) – IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven targeting solutions, announce their global partnership with European-born ad verification and analytics provider Adloox, to provide detailed analytics across fraud, viewability and brand safety for IgnitionOne and Netmining clients. The new partnership will include Adloox’s Pre-bid Fraud and Brand Safety solution as well as their suite of analytics and reporting tools. The partnership will include U.S., LatAm, Europe and Asian markets. Servicing the call by brands and agencies alike for greater assurances and transparency on matters of brand safety, the partnership ensures that all IgnitionOne and Netmining clients are receiving the best possible protection against fraud and brand unsafe content as well as an opportunity and guidance on how to optimize campaigns for top performance and ROI.
IgnitionOne and Netmining have been piloting the Adloox solution over the past year, assessing the quality of its fraud data analytics, relative to other providers. It ranked high on its detection of ad fraud and hidden traffic inefficiencies, also allowing the company to glean behavior and patterns of NHT traffic and user-level malpractice at an extremely granular level. By activating Adloox’s pre-bid fraud and brand-safety solution, IgnitionOne achieved a radical uplift in their campaign buying performance (and a huge rise in viewability rates) across suppliers that had previously plateaued around the 45-50% US market average. ROI went up, fraud rates went down, and fast.
Offering for the first time a real-time view on user viewability, brand safety and fraud, it is a partnership built on core, transparent values. “It’s extremely important for us as a business to evolve the way we handle and combat all things fraud faster than players in that space evolve. We wanted something more insightful, more data-driven and more intelligent for our clients,” says Joseph Lavan, VP of Data & Insights for both IgnitionOne and Netmining. “Adloox allows us to do just that at global scale — and the results speak for themselves.”
“IgnitionOne and Netmining — the way they engage and service their agency and brand clients — are a successful example of how to get programmatic right,” says Adloox CEO Marco Ricci. “They act and react to our data, baking our auditing index of every user and every bid request into their bidder algorithms. Pre-emptive exclusion of bad user traffic rather than just top-line website monitoring is smarter, more transparent, and it works. I hope more US companies both buy- and sell-side, follow their maverick lead in 2017.”