IgnitionOne Announces Partnership with Kenshoo, Clients of Both Companies Now Have Expanded Access to Best-in-breed Cross-channel Marketing Capabilities
NEW YORK – March 30, 2017—IgnitionOne, the global marketing technology and services leader, has partnered with Kenshoo, the global leader in agile marketing, integrating Kenshoo’s platform directly with the IgnitionOne technology stack.
In this new partnership, Kenshoo will provide the technological foundation for activation across the search and social channels, while IgnitionOne’s audience, scoring and optimization will form the intelligence that allows marketers to reach these audiences across digital channels.
“At IgnitionOne, our strategy is to partner with industry leaders to apply our audience-centric approach and advanced optimization prowess to best-in-class advertising and marketing technology,” said Will Margiloff, CEO of IgnitionOne. “By working with Kenshoo, customers can choose to take advantage of leading marketing technology to scale across the worlds’ top tier search and social publishers. At the same time, this new agreement brings two industry pioneers together and will result in a greater amount of data to help power even richer audiences and insights, and will continue to provide marketers with additional activation tools in the industry’s only truly independent marketing technology stack.”
The integration with Kenshoo will provide advertisers with access to their Search tools which feature publishers such as Google, Bing, and Yahoo! Gemini – as well as features like labelling and automation – and Social tools for advertising on Facebook, Twitter, Instagram and more. In addition to enhancing those tools with IgnitionOne’s proprietary audience activation, scoring, and optimization, Kenshoo customers will have access to other IgnitionOne capabilities around Programmatic Display, Website Personalization and Email as well as managed services for all those channels, including Search. Both companies will also share data related to attribution across an advertiser’s marketing programs. Clients will have a deeper understanding of how their paid media – across all channels – leads to sales.
“Our goal at Kenshoo is to enable marketers to engage with consumers throughout their purchasing journey,” said Will Martin-Gill, Chief of Strategy and Development at Kenshoo. “We’re very excited to partner with IgnitionOne to help marketers connect with their audiences in a relevant and meaningful way.”