FAQ: The California Consumer Privacy Act

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law, creating some of the strongest regulations for data collection practices in the United States.

Similar to the General Data Protection Regulation (GDPR) in Europe, the purpose of the CCPA is to give consumers more control over how businesses collect and leverage their personal data.

Under the CCPA, small businesses and tech giants alike will face a number of strict guidelines on their data collection and distribution methodologies. Among the law’s primary obligations, these businesses will be required to disclose the types of data they collect from consumers, why they are collecting it, and with which third parties they share this information. Businesses will also need to allow consumers to opt out of having their data sold or used for advertising entirely.

The CCPA goes into effect on January 1, 2020, and will likely undergo several amendments as involved parties continue to voice concern over the law’s rigorous regulations. Fill out the form to learn more about the CCPA and how it could impact you.

key insights

in this report

  • What is the California Consumer Privacy Act?
  • Who is covered by the CCPA?
  • What does the CCPA mandate?
  • How is the industry responding?
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