The Essential RTM Buyer’s Guide
Real-time marketing (RTM) allows marketers to deliver the most relevant and personalized messaging to each individual consumer at a given point in the purchase process by taking into account consumer behavioral data and synthesizing it with the most relevant method of communication. RTM is an essential tool in the increasingly fast-paced and cross-channel customer journey, but with no shortage of options, how can you understand which RTM system is right for you? Enter: The Essential RTM Buyer’s Guide.
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in this report
- In-depth explanation of real-time marketing (RTM)
- When and how real-time marketing systems should be used
- Insights into making the right RTM vendor selection