Digital Advertising for B2B Marketers: Account-Based Marketing

Is your digital advertising strategy optimized to succeed in the modern B2B marketing environment? With emerging channels and new technology coming online, it’s essential for marketers to be continually adapting their tactics. In its first business-to-business digital advertising forecast, eMarketer estimates B2B online advertising to total $4.8 billion in 2018 – up 13% from last year. Their study indicates that the B2B market is thriving, with ad budgets increasing by 111% within the past five years.

For business-to-business marketers looking to expand their visibility online, digital advertising is now essential, and those who fail to adapt risk being left behind.

So how do B2B marketers succeed with online advertising? This report explores Account-Based Marketing, or “ABM”, which is among the more significant contributors to the rise of digital advertising for B2B marketers.

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key insights

in this report

  • The rise of account-based marketing
  • The value of ABM in digital marketing
  • Applications of ABM that boost results
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