The Big Book of Automotive Marketing

The automotive industry is revolutionary by nature, making it a natural contender to lead the charge in pioneering the digital marketing frontier. That’s why IgnitionOne created the Big Book of Automotive Marketing. Think of it as a field guide to getting the most out of strategy, spend and technology in the automotive marketplace.

The book features insights, trends and advice from leading industry experts and top publications like AdExchanger, Dealer Marketing Magazine, WardsAuto, AdAge and more. From new digital marketing trends to case studies, cross-platform strategy, search & display and beyond, the Big Book of Automotive Marketing is the must-have addition to any auto marketer’s library.

key insights

in this report

  • Insights, trends and advice from industry experts
  • New digital marketing trends
  • Real-life case studies
  • Cross-platform strategies and best practices
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