5 Tips to Minimize Cart Abandonment

Almost 70% online shoppers fill their shopping carts only to ditch them right before the transaction is completed – costing retailers billions of dollars in lost revenue each year. So, why do potential customers abandon their purchases in the first place, and what can marketers do to keep them shopping or entice them to return to forgotten products?

Find the answers in IgnitionOne’s Shopping Cart Abandonment Handbook, where you’ll find 5 top tips to increase conversions, recover revenue and overcome one of the biggest roadblocks in online sales.

key insights

in this report

  • Find out the top reasons for cart abandonment
  • Discover the incentives that can lure shoppers back
  • Learn how email personalization can recover lost revenue
  • Discover the importance of utilizing geographical data
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