3 Tips to Beat the OTAs

In a world where Online Travel Agencies (OTAs) dominate hotel reservations, hoteliers have to figure out how to compete – especially with the emergence of Metasearch sites.  The popularity of OTAs isn’t declining anytime soon; in fact, they capture at least 3 in every 4 reservations made online annually.

Get our top 3 tips to bring guests back to your site and increase those direct bookings.

key insights

in this report

  • Over 148 million people book travel online annually
  • 57% of travel reservations are made online
  • 76% of online reservations are made on OTAs
  • Priceline and Expedia own 95% of the OTA market
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