2018: The Year of the Customer

2018 is shaping up to be the year of the customer. More marketers are recognizing the value of their first-party data – and the untapped potential that this data has to enhance the customer experience.

Today’s customers have come to expect personalized interactions with their favorite brands. In order to build stronger customer relationships and foster brand loyalty, marketers need to provide meaningful interactions that make the customer feel valued.

By leveraging their customer data, brands can gain the insights necessary to power these interactions. IgnitionOne has partnered with Maropost to produce the infographic below, highlighting the impact that a personalized approach can have on your marketing efforts.

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