POV: Google Shopping Actions and The Future of Retail

POV: Google Shopping Actions and The Future of Retail

In March, Google announced its plan to help retailers compete with Amazon: the new Google Shopping Actions program, which allows retailers to list their products on Google Search — hosted across all of Google’s platforms. The program provides customers with a seamless shopping experience, with a universal cart function synced across their mobile, desktop, and Google Home devices.

What does this mean for the retail industry? Participants in the program have already seen higher conversions at a lower cost, with an approximate 30% increase in basket size. As more and more customers move to prefer shopping online, Google Shopping Actions could be a real asset for retailers looking to expand their digital reach.

Download our report to learn more about what Google Shopping Actions could mean for your business.



  • Google Shopping Actions capabilities
  • The advantage over Amazon
  • The future of retail