POV: Google Shopping Actions and The Future of Retail

POV: Google Shopping Actions and The Future of Retail

In March, Google announced its plan to help retailers compete with Amazon: the new Google Shopping Actions program, which allows retailers to list their products on Google Search — hosted across all of Google’s platforms. The program provides customers with a seamless shopping experience, with a universal cart function synced across their mobile, desktop, and Google Home devices.

What does this mean for the retail industry? Participants in the program have already seen higher conversions at a lower cost, with an approximate 30% increase in basket size. As more and more customers move to prefer shopping online, Google Shopping Actions could be a real asset for retailers looking to expand their digital reach.

Download our report to learn more about what Google Shopping Actions could mean for your business.

KEY INSIGHTS

IN THIS REPORT

  • Google Shopping Actions capabilities
  • The advantage over Amazon
  • The future of retail