POV: Google Launches New Hotel Ads Structure
On March 8, Google began the beta rollout of Hotel campaigns for Hotel Ads, its metasearch product for hospitality marketers. Beginning in June, Google will completely transition all accounts to this new structure – providing hotel marketers with extended capabilities for adjusting their ad campaigns.
With the launch of this new structure, hotel marketers will have to rethink the way they organize their Hotel Ads programs.
For marketers who are familiar with Google’s other product offerings such as Google Search and Display, the new Hotel campaigns structure will be an easy adjustment. However, marketers who are only familiar with Hotel Ads will likely face a learning curve.
Download our POV to learn more about the Hotel Ads product changes – and how IgnitionOne can help enhance your marketing efforts, whether you’re new to Google’s products or a long-time partner.
IN THIS REPORT
- New capabilities of Hotel campaigns format
- Increased potential for audience targeting
- How IgnitionOne’s Score-Powered Audiences boosts ad campaign performance