Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

RECAP: US CUSTOMER SUMMIT 2018

RECAP: US CUSTOMER SUMMIT 2018

Last week, IgnitionOne hosted our Customer Summit in vibrant Brooklyn, New York. We enjoyed a lively two days packed with engaging discussions, insights from thought leaders, and networking against a backdrop of the Manhattan skyline. Below is a recap of the Summit’s...

POV: ITP 2.0

POV: ITP 2.0

What Is Happening At its Worldwide Developers Conference in June, Apple announced that it would soon begin rolling out Intelligent Tracking Prevention (ITP) 2.0, its system that prevents major web-tracking tools from identifying and tracking users on Safari. Apple...

UNLOCK THE POTENTIAL OF YOUR FIRST-PARTY DATA

UNLOCK THE POTENTIAL OF YOUR FIRST-PARTY DATA

Today’s customers have come to expect personalized interactions from brands. Marketers need a rich source of customer data to power these interactions. Historically much of this data has come from third parties, but in the midst of heightened concerns surrounding...

HIGHLIGHTS: WOMEN’S RETAIL NETWORK PANEL SUMMER 2018

HIGHLIGHTS: WOMEN’S RETAIL NETWORK PANEL SUMMER 2018

Last week, IgnitionOne hosted a summer breakfast panel featuring women in the retail industry, welcoming attendees from iconic brands such as Chanel, L’Oreal, Steve Madden, and Tarte. We were thrilled to come together to hear about how digital marketing continues to...

CART ABANDONMENT SERIES PART 3: INCENTIVIZE

CART ABANDONMENT SERIES PART 3: INCENTIVIZE

In Parts One and Two, we discussed how to effectively reach cart abandoners with the right message at the right time, on the right channel. Depending on the customer, this message might be a promotional offer, a discount, free shipping, and so on—these are all...

CART ABANDONMENT SERIES PART 2: DATA-DRIVEN REMARKETING

CART ABANDONMENT SERIES PART 2: DATA-DRIVEN REMARKETING

It’s important to remember that cart abandonment does not equate to disinterest. As we discussed in Part One of our cart abandonment series, the act of placing items in one’s cart does indicate reasonable intent to purchase, regardless of final outcome. Tip #2:...

CART ABANDONMENT SERIES PART 5: CUSTOMER EXPERIENCE

CART ABANDONMENT SERIES PART 5: CUSTOMER EXPERIENCE

In the final part of this series, we take a closer look at the impact that a positive customer experience can have in encouraging customers to complete a purchase and minimize cart abandonment. Tip #5: Provide A Positive Experience It happens too often: after a long...

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IGNITIONONE RECEIVES GOLD AWARD IN CDP BUYER’S GUIDE

IGNITIONONE RECEIVES GOLD AWARD IN CDP BUYER’S GUIDE

The IgnitionOne Customer Intelligence Platform recognized for its CDP capabilities amongst six leading vendors NEW YORK, Aug. 28, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, has earned the Gold Award for Technical and...

MILLENNIALS SHAKING UP NORTH AMERICAN AUTOMOTIVE SALES

MILLENNIALS SHAKING UP NORTH AMERICAN AUTOMOTIVE SALES

Global site engagement up by 9% in Q2 2018, indicating higher purchase intentNEW YORK, Aug. 08, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and data analytics provider with a focus on the automotive sector, released its analysis of Q2 trends in...

WHY AUDIENCE STRATEGY IS THE KEY TO HOTELIERS COMPETING WITH OTAS

WHY AUDIENCE STRATEGY IS THE KEY TO HOTELIERS COMPETING WITH OTAS

Original article by Danielle Gonzalez for Hospitality Net This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past eight years, Hotels...

WHY GOOGLE ADS IS CRITICAL TO YOUR MARKETING STRATEGY

WHY GOOGLE ADS IS CRITICAL TO YOUR MARKETING STRATEGY

Original article on Hotel Management Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer...

POV: GOOGLE REMOVES ACCESS TO DOUBLECLICK ID

POV: GOOGLE REMOVES ACCESS TO DOUBLECLICK ID

On April 27, Google announced that it would no longer allow marketers access to user IDs from DoubleClick Campaign Manager, its industry-leading ad server – ostensibly to protect user privacy in anticipation of the EU’s General Data Protection Regulation (GDPR)...

POV: GOOGLE LAUNCHES NEW HOTEL ADS STRUCTURE

POV: GOOGLE LAUNCHES NEW HOTEL ADS STRUCTURE

On March 8, Google began the beta rollout of Hotel campaigns for Hotel Ads, its metasearch product for hospitality marketers. Beginning in June, Google will completely transition all accounts to this new structure – providing hotel marketers with extended capabilities...

AUTOMOTIVE INDUSTRY REPORT: Q1 2018

AUTOMOTIVE INDUSTRY REPORT: Q1 2018

2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement. With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50...

POV: GOOGLE SHOPPING ACTIONS AND THE FUTURE OF RETAIL

POV: GOOGLE SHOPPING ACTIONS AND THE FUTURE OF RETAIL

In March, Google announced its plan to help retailers compete with Amazon: the new Google Shopping Actions program, which allows retailers to list their products on Google Search — hosted across all of Google’s platforms. The program provides customers with a seamless...

THE RELEVANCY RING: CDP BUYER’S GUIDE

THE RELEVANCY RING: CDP BUYER’S GUIDE

IgnitionOne was featured in The Relevancy Group’s inaugural report, “The Relevancy Ring: CDP Buyer’s Guide 2018.” IgnitionOne earned the Gold Award for Technical and Customer Support for our emphasis on agency-type services, and also received three Silver Awards in...

FAQ: THE CALIFORNIA CONSUMER PRIVACY ACT

FAQ: THE CALIFORNIA CONSUMER PRIVACY ACT

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law, creating some of the strongest regulations for data collection practices in the United States. Similar to the General Data Protection Regulation (GDPR) in Europe, the purpose of the CCPA...

MARTECH ADVISOR: CDP BUYERS’ GUIDE

MARTECH ADVISOR: CDP BUYERS’ GUIDE

IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...

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