Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

Customer Intelligence Platform: Build or Buy?

Customer Intelligence Platform: Build or Buy?

To build lasting customer relationships, marketers need to understand who their customers are, what they want, and when they want it. By now, forward-thinking CMOs have recognized the power of Customer Intelligence and how it delivers real-time insights and in-depth...

CDP vs. CIP

CDP vs. CIP

The problem with the CDP space is there is a gap between marketers’ expectations and what CDPs can actually deliver. Enter the CIP.

How to Survive eTail West

How to Survive eTail West

In anticipation of the busy week, we offer three tips for making the most of all that eTail West has to offer.

Trendspotting: Omnichannel Personalization

Trendspotting: Omnichannel Personalization

Personalization is more than knowing your customer’s name and sending them promotion codes—it’s knowing exactly where they are in their decision journey and connecting with them through experiences that feel authentic and valuable.

Insights from the IgnitionOne CMOdinner

Insights from the IgnitionOne CMOdinner

Last night, IgnitionOne hosted a CMOdinner at Aureole in New York, welcoming marketers from leading brands including L’Oreal, Bloomingdales, Equinox, Pinterest, La Mer, Barneys and more. The event was intended to foster conversation about the challenges that marketers...

The Potential of Digital Out-of-Home

The Potential of Digital Out-of-Home

Every year, new marketing channels emerge just as others fade from relevance. With each new channel, new opportunities emerge for data collection, targeting, engagement, measurement, and optimization.  If you downloaded our report predicting the 9 Trends of 2019,...

Customer Intelligence Platform: Build or Buy?

Customer Intelligence Platform: Build or Buy?

To build lasting customer relationships, marketers need to understand who their customers are, what they want, and when they want it. By now, forward-thinking CMOs have recognized the power of Customer Intelligence and how it delivers real-time insights and in-depth...

CDP vs. CIP

CDP vs. CIP

The problem with the CDP space is there is a gap between marketers’ expectations and what CDPs can actually deliver. Enter the CIP.

IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

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IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Original article published to TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it's a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the emerging golden age of...

Interview with Will Margiloff, Founder and CEO, IgnitionOne

Interview with Will Margiloff, Founder and CEO, IgnitionOne

Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...

Hospitality Industry Report: Q4 2018

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...

9 Trends for 2019

9 Trends for 2019

The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...

The IgnitionOne Guide to Google Hotel Ads

The IgnitionOne Guide to Google Hotel Ads

When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...

Introducing the Inaugural Hospitality Report

Introducing the Inaugural Hospitality Report

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...

Automotive Industry Report: Q4 2018

Automotive Industry Report: Q4 2018

Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.

Martech Advisor CDP: Buyers’ Guide

Martech Advisor CDP: Buyers’ Guide

IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...

Automotive Industry Report: Q3 2018

Automotive Industry Report: Q3 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs....

The Relevancy Ring: CDP Buyers’ Guide

The Relevancy Ring: CDP Buyers’ Guide

IgnitionOne was featured in The Relevancy Group’s inaugural report, “The Relevancy Ring: CDP Buyer’s Guide 2018.” IgnitionOne earned the Gold Award for Technical and Customer Support for our emphasis on agency-type services, and also received three Silver Awards in...

FAQ: The California Consumer Privacy Act

FAQ: The California Consumer Privacy Act

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law, creating some of the strongest regulations for data collection practices in the United States. Similar to the General Data Protection Regulation (GDPR) in Europe, the purpose of the CCPA...

Hospitality Industry Report: Q4 2018

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...

9 Trends for 2019

9 Trends for 2019

The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...

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