Multichannel Attribution Remains A Priority For US Marketers
Multichannel attribution helps marketers measure the performance of their various campaigns, while also gaining a more comprehensive view of the customer journey.
Almost two-thirds of US marketing professionals said their company has increased its prioritization of marketing attribution in the past year. eMarketer estimates that more than six in 10 US companies will use multichannel attribution in 2018.
So, why is multichannel attribution so important? And how can we use it to leverage personalization capabilities and definitively tie marketing efforts to tangible results?
In this report, we highlight several examples of how the insights from multichannel attribution can help marketers maximize their efforts. Fill out our form to learn more.
IN THIS REPORT
- The value of multichannel attribution
- Applications of multichannel attribution
- How multichannel attribution helps marketers map the customer journey