Lindner Hotels Boosts Email Engagement 400% With Customer Intelligence

Lindner Hotels Boosts Email Engagement 400% With Customer Intelligence

 

Challenge

Lindner Hotels & Resorts wanted to foster direct relationships with their guests – and boost direct booking online — by encouraging more signups for their email newsletter and discount vouchers.   

Solution

Lindner Hotels implemented IgnitionOne Customer Intelligence — which enables them to accumulate a profile for each individual customer on their website, along with their properties of interest.  Then, using IgnitionOne’s native Website Personalization solution, Lindner Hotels targets engaged customers with a personalized newsletter signup offer.  To incentivize take-up of the offer, Lindner presents a discount voucher offer redeemable at Lindner properties to those who complete the form.  

Results

By leveraging Customer Intelligence from IgnitionOne, Lindner is able to reach their most engaged customers with an incentivized offer — resulting in significant increases in newsletter registrations — and a significant number of customers subsequently redeeming their vouchers. 

  • +400% INCREASE IN EMAIL SIGNUPS 
  • +18% INCREASE IN VOUCHER REQUESTS