HIGHLIGHTS: WOMEN’S RETAIL NETWORK PANEL SPRING 2018
Last week, IgnitionOne hosted our spring Women’s Retail Network event, moderated by Glossy’s Hilary Milnes. Here are the most valuable insights we gained from our talented Gen Z panelists:
- Aesthetics are key. Whether it’s a visually-appealing Instagram feed or a beautifully-designed, pristine store, Gen Z customers are more inclined to shop from a trendy brand that pleases the eye.
- Leverage influencers on social media. Panelists agreed that many Gen Z shoppers are happy to support the lifestyle/fashion bloggers they follow: product placement comes across not as an ad, but as a recommendation from a trusted peer.
- Don’t be afraid to push the envelope. Today’s digital consumers have gotten used to scrolling past and tuning out countless banner ads, sponsored content on social media feeds, and pop-up messages. Be creative with your online presence to distinguish yourself from the deluge of ad content.
- Personalization is everything. When a shopper visits your store, the simple act of welcoming them and offering assistance makes a big difference in establishing a connection with your brand. Extend that same warm welcome and familiarity online to nurture that connection and cultivate brand loyalty.
Thank you to all the panelists for inspiring an insightful conversation!
Reach out for more details on how IgnitionOne can enhance your omnichannel marketing strategy to reach this new generation of shoppers.