Google Chrome’s Built-In Ad Blocking Update And Its Implications For Marketers

Google Chrome’s Built-In Ad Blocking Update And Its Implications For Marketers

Google ad blocking for Chrome is coming – are you ready?

Google will launch its own ad blocker for the Chrome web browser, which will officially roll out on Thursday, February 15. Publishers will be given a 30-day warning to comply with Google’s Better Ads Standard or they will block ads from their site.

So, what are the standards marketers must meet? With 56% of all internet users browsing on Google Chrome, what impact will the ad-blocking update have on publishers and their ad revenue? Will Google be unfairly blocking marketer’s content?

KEY INSIGHTS

IN THIS REPORT

  • What it means for marketers
  • The industry’s reaction
  • The implications for IgnitionOne customers