BLACK FRIDAY + CYBER MONDAY 2018 PREDICTIONS

BLACK FRIDAY + CYBER MONDAY 2018 PREDICTIONS

Black Friday and Cyber Monday are arguably two of the biggest shopping events of the year, with an abundance of promotions and sales both online and in stores.

In anticipation of this busy shopping season, IgnitionOne has compiled an analysis of how retailers fared during this period in 2017, which enables us to predict what retailers can expect in customer activity this year.

Look to our infographic below to learn more about how customers shop differently on Black Friday and Cyber Monday, and how this behavior shifts across the holiday weekend.