Automotive Industry Report: Q4 2017

Automotive Industry Report: Q4 2017

Auto marketers, it’s time to shift gears as users shift devices. More and more ad conversions are happening on mobile instead of desktop with the average person spending up to three hours a day browsing on their phones. This is just one of the findings from the latest IgnitionOne Automotive Industry Report.

Based on first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50 countries, this report offers clarity on where automotive marketing is headed for 2018.

Discover more insights and see how you compared to the key industry benchmarks over the last quarter. Find the ways you can leverage data to tap into the consumer media consumption and engagement trends – happening right now!



  • Mobile had 25% higher conversions in Q4 than Q1 ’17
  • Leads generated on Automotive OEM websites were 4% higher in Q4
  • December showed the lowest engagement level of car site visitors
  • SUVs are again attracting more people