Automotive Industry Report: Q2 2018
How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement (driven by particularly high engagement in North America), strong growth through mobile devices, and growing interest in electric vehicles.
With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50 countries, the Automotive Industry Report looks at global car segment trends for insight on how automotive marketing can shift gears and drive growth as we head into the next quarter.
Discover more insights and see how you compared to key industry benchmarks over the last quarter. Learn more about how you can leverage data to tap into growing customer engagement and changing media consumption trends — happening right now!
IN THIS REPORT
- Global site visits increased by 4% YoY, with mobile visits growing by 21%
- Engagement in North America grew by 25% YoY, despite site traffic decreasing by 2%
- Leads for electric vehicles increased by 32% in Europe and 14% in North America
- Continued interest in SUVs despite shifting customer demographic