3 Tips to Beat the OTAs
In a world where Online Travel Agencies (OTAs) dominate hotel reservations, hoteliers have to figure out how to compete – especially with the emergence of Metasearch sites. The popularity of OTAs isn’t declining anytime soon; in fact, they capture at least 3 in every 4 reservations made online annually.
Get our top 3 tips to bring guests back to your site and increase those direct bookings.
IN THIS REPORT
- Over 148 million people book travel online annually
- 57% of travel reservations are made online
- 76% of online reservations are made on OTAs
- Priceline and Expedia own 95% of the OTA market