Resources
Thought leadership, vertical-specific reports, and the latest trends in the industry.
Why Marketers Should Prioritize Real-Time Customer Engagement
Today’s customers demand efficiency and convenience, and real-time interactions that provide the customer with value right when they need it.
How to Survive eTail West
In anticipation of the busy week, we offer three tips for making the most of all that eTail West has to offer.
Five Ways Customer Intelligence Benefits Retailers
Learn how Customer Intelligence helps retail marketers create a seamless omnichannel customer journey that boosts engagement and builds brand loyalty.
Trendspotting: Omnichannel Personalization
Personalization is more than knowing your customer’s name and sending them promotion codes—it’s knowing exactly where they are in their decision journey and connecting with them through experiences that feel authentic and valuable.
Why Marketers Should Prioritize Real-Time Customer Engagement
Today’s customers demand efficiency and convenience, and real-time interactions that provide the customer with value right when they need it.
How to Survive eTail West
In anticipation of the busy week, we offer three tips for making the most of all that eTail West has to offer.
Why Marketers Should Prioritize Real-Time Customer Engagement
Today’s customers demand efficiency and convenience, and real-time interactions that provide the customer with value right when they need it.
Insights from the IgnitionOne CMOdinner
Last night, IgnitionOne hosted a CMOdinner at Aureole in New York, welcoming marketers from leading brands including L’Oreal, Bloomingdales, Equinox, Pinterest, La Mer, Barneys and more. The event was intended to foster conversation about the challenges that marketers...
The Potential of Digital Out-of-Home
Every year, new marketing channels emerge just as others fade from relevance. With each new channel, new opportunities emerge for data collection, targeting, engagement, measurement, and optimization. If you downloaded our report predicting the 9 Trends of 2019,...
Introducing the Customer Intelligence Platform
In the past couple years, the customer data platform (CDP) has been the shiny new toy that data-driven marketers have been getting excited about. It was said to be the perfect solution to every omnichannel marketer’s needs. The CDP was born out of envy; about six...
What Today’s CMO Should Look for in a CDP
Data is at the core of any effective marketing strategy. As a wealth of customer data becomes increasingly available, marketers now have the ability to make informed decisions for effective personalization that boosts customer engagement. Last week, we laid out the...
Five Ways Customer Intelligence Benefits Retailers
Learn how Customer Intelligence helps retail marketers create a seamless omnichannel customer journey that boosts engagement and builds brand loyalty.
Trendspotting: Omnichannel Personalization
Personalization is more than knowing your customer’s name and sending them promotion codes—it’s knowing exactly where they are in their decision journey and connecting with them through experiences that feel authentic and valuable.
Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
Find Out How Score Powered Metasearch Transforms Hospitality Marketing
Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...
Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
Find Out How Score Powered Metasearch Transforms Hospitality Marketing
Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...
Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
IgnitionOne Hospitality Report Identifies an Estimated $10B Booking Revenue Loss Due to Cart Abandonment in 2018
Our first Hospitality Industry Report tracks data from 4.7M direct bookings from more than 18,000 hotel properties across 50 hotel brands.
2019: The Not-so Year of the CDP
The important things marketers need to focus on in 2019 based on what we learned from CDPs in 2018.
IgnitionOne Announces the Appointment of Chief Information Officer
NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...
Think Small to Execute Big: How Retail Marketers Can Win in 2019
Original article published to TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it's a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the emerging golden age of...
IgnitionOne Hospitality Report Identifies an Estimated $10B Booking Revenue Loss Due to Cart Abandonment in 2018
Our first Hospitality Industry Report tracks data from 4.7M direct bookings from more than 18,000 hotel properties across 50 hotel brands.
2019: The Not-so Year of the CDP
The important things marketers need to focus on in 2019 based on what we learned from CDPs in 2018.
IgnitionOne Hospitality Report Identifies an Estimated $10B Booking Revenue Loss Due to Cart Abandonment in 2018
Our first Hospitality Industry Report tracks data from 4.7M direct bookings from more than 18,000 hotel properties across 50 hotel brands.
IgnitionOne Experiences Continued Growth with Market-leading Customer Intelligence Platform
NEW YORK, Jan. 08, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the company’s annual growth and evolution of its platform establishing the company as the key player in Customer Intelligence. During the course...
IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers
NEW YORK, Dec. 17, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will...
Interview with Will Margiloff, Founder and CEO, IgnitionOne
Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...
FICO Scores and Customers What Marketers Can Learn From the Power of Scoring
Original article by Will Margiloff for MarTech Series As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which...
IgnitionOne Announces the Appointment of Chief Information Officer
NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...
Think Small to Execute Big: How Retail Marketers Can Win in 2019
Original article published to TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it's a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the emerging golden age of...
WTF is Customer Intelligence?
Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.
The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context
Learn how industry-leading travel and hospitality companies are implementing machine learning technology to drive their digital marketing initiatives.
Automotive Industry Report: Q4 2018
Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.
Hospitality Industry Report: Q4 2018
How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...
WTF is Customer Intelligence?
Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.
The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context
Learn how industry-leading travel and hospitality companies are implementing machine learning technology to drive their digital marketing initiatives.
Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
9 Trends for 2019
The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...
The IgnitionOne Guide to Google Hotel Ads
When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...
Introducing the Inaugural Hospitality Report
The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...
Martech Advisor CDP: Buyers’ Guide
IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...
Automotive Industry Report: Q4 2018
Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.
Hospitality Industry Report: Q4 2018
How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...
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