Resources
Thought leadership, vertical-specific reports, and the latest trends in the industry.
The Rise of Direct-to-Consumer
DTC brands have flourished because of their ability to collect valuable, reliable first-party data.
Why Your Online Marketing Strategy Needs to Cater to Millennials and Gen Z
Neglecting to look at the world through the lens of a Millennial or member of Gen Z will lead to the slow death of a brand.
The Challenges of CAC
CAC is a fairly straightforward metric, but the process of actually acquiring a new customer is often complex and convoluted.
POV: Instagram Launches In-App Checkout
This update comes as Instagram’s latest move to compete in the online retail ecosystem dominated by the likes of Google, Amazon, and Pinterest.
The Rise of Direct-to-Consumer
DTC brands have flourished because of their ability to collect valuable, reliable first-party data.
Why Your Online Marketing Strategy Needs to Cater to Millennials and Gen Z
Neglecting to look at the world through the lens of a Millennial or member of Gen Z will lead to the slow death of a brand.
The Rise of Direct-to-Consumer
DTC brands have flourished because of their ability to collect valuable, reliable first-party data.
Trendspotting: Direct-to-Consumer Brand Engagement
The real advantage of the DTC retail model is the rich data that comes with every customer interaction.
Can Subscription Programs Drive True Customer Loyalty?
For brands to cultivate loyalty, ensure that participation in these services is driven by a meaningful connection with the brand and its offerings.
How I learned to love the headless platform
Marketers, choose technologies that deliver on the promise of true personalization. Consider the headless platform.
Can QSRs Deliver A Successful Subscription Program?
QSRs that implement a subscription program need to shift their marketing mindset: It’s no longer about transactions, but about relationships.
The Challenges of CAC
CAC is a fairly straightforward metric, but the process of actually acquiring a new customer is often complex and convoluted.
POV: Instagram Launches In-App Checkout
This update comes as Instagram’s latest move to compete in the online retail ecosystem dominated by the likes of Google, Amazon, and Pinterest.
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
Acer Boosts Traffic to Online Retailers up to 32% with Customer Intelligence from IgnitionOne
CHALLENGE Acer was challenged with driving more qualified leads from their online store to independent retail partner websites – and was looking to identify interested customers to drive them to websites where they could complete their purchase. SOLUTION Acer...
IgnitionOne Generates More Website Leads for Volvo Car UK
CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...
Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne
CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
Acer Boosts Traffic to Online Retailers up to 32% with Customer Intelligence from IgnitionOne
CHALLENGE Acer was challenged with driving more qualified leads from their online store to independent retail partner websites – and was looking to identify interested customers to drive them to websites where they could complete their purchase. SOLUTION Acer...
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
Mitsubishi Boosts Test Drive Appointments Nearly 6X With Customer Intelligence From IgnitionOne
CHALLENGE Mitsubishi wanted to align marketing messaging based on a customers' position on the path-to-purchase - and nurture customers from awareness through ultimate conversion with appropriate messaging. SOLUTION Mitsubishi deployed IgnitionOne's Customer...
Lindner Hotels Boosts Email Engagement 400% With Customer Intelligence
CHALLENGE Lindner Hotels & Resorts wanted to increase their customer database size and bolster direct bookings online by encouraging more email newsletter signups on their website. SOLUTION Lindner Hotels implemented IgnitionOne Customer Intelligence and...
Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
IgnitionOne Generates More Website Leads for Volvo Car UK
CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...
Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne
CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...
IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform
The latest addition to the Customer Intelligence Platform increases campaign effectiveness for marketers NEW YORK, Feb. 27, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the latest innovation offered within its...
IgnitionOne Hospitality Report Identifies an Estimated $10B Booking Revenue Loss Due to Cart Abandonment in 2018
Our first Hospitality Industry Report tracks data from 4.7M direct bookings from more than 18,000 hotel properties across 50 hotel brands.
IgnitionOne Announces the Appointment of Chief Information Officer
NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...
IgnitionOne Experiences Continued Growth with Market-leading Customer Intelligence Platform
NEW YORK, Jan. 08, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the company’s annual growth and evolution of its platform establishing the company as the key player in Customer Intelligence. During the course...
IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform
The latest addition to the Customer Intelligence Platform increases campaign effectiveness for marketers NEW YORK, Feb. 27, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the latest innovation offered within its...
IgnitionOne Hospitality Report Identifies an Estimated $10B Booking Revenue Loss Due to Cart Abandonment in 2018
Our first Hospitality Industry Report tracks data from 4.7M direct bookings from more than 18,000 hotel properties across 50 hotel brands.
IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform
The latest addition to the Customer Intelligence Platform increases campaign effectiveness for marketers NEW YORK, Feb. 27, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the latest innovation offered within its...
IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers
NEW YORK, Dec. 17, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will...
Interview with Will Margiloff, Founder and CEO, IgnitionOne
Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...
Why Google Ads is Critical to your Marketing Strategy
Original article on Hotel Management Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer...
IgnitionOne Wins 2018 Big Awards For Business
We’re excited to announce that IgnitionOne has been recognized by the Business Intelligence Group in its 2018 BIG Awards for Business program! Our Customer Intelligence Platform was awarded Product of the Year for its real-time personalization and audience-scoring...
IgnitionOne Announces the Appointment of Chief Information Officer
NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...
IgnitionOne Experiences Continued Growth with Market-leading Customer Intelligence Platform
NEW YORK, Jan. 08, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the company’s annual growth and evolution of its platform establishing the company as the key player in Customer Intelligence. During the course...
Artificial Intelligence in Retail
Learn how global retailers leverage AI and machine learning to offer a better customer experience and boost customer engagement.
Omnichannel and the Future of Stores
This report from Internet Retailer features a range of articles that explore the opportunities and challenges of omnichannel retail.
Big Book of Digital Marketing, Volume V
The Big Book of Digital Marketing provides a comprehensive resource for industry insights and guides for developing a successful omnichannel strategy.
The Key to True Omnichannel Personalization
Learn how Customer Intelligence helps marketers boost engagement and build brand loyalty to foster lasting customer relationships.
Artificial Intelligence in Retail
Learn how global retailers leverage AI and machine learning to offer a better customer experience and boost customer engagement.
Omnichannel and the Future of Stores
This report from Internet Retailer features a range of articles that explore the opportunities and challenges of omnichannel retail.
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
WTF is Customer Intelligence?
Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.
The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context
Learn how industry-leading travel and hospitality companies are implementing machine learning technology to drive their digital marketing initiatives.
Automotive Industry Report: Q4 2018
Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.
Hospitality Industry Report: Q4 2018
How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...
Big Book of Digital Marketing, Volume V
The Big Book of Digital Marketing provides a comprehensive resource for industry insights and guides for developing a successful omnichannel strategy.
The Key to True Omnichannel Personalization
Learn how Customer Intelligence helps marketers boost engagement and build brand loyalty to foster lasting customer relationships.
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