Resources
Thought leadership, vertical-specific reports, and the latest trends in the industry.
ESSENTIAL SKILLS FOR TODAY’S CMO
Top skills that are essential for the modern CMO to succeed in the new year and beyond.
CUSTOMER INTELLIGENCE WITH IGNITIONONE
By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today's marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one's digital...
CART ABANDONMENT SERIES PART 5: CUSTOMER EXPERIENCE
In the final part of this series, we take a closer look at the impact that a positive customer experience can have in encouraging customers to complete a purchase and minimize cart abandonment. Tip #5: Provide A Positive Experience It happens too often: after a long...
CART ABANDONMENT SERIES PART 4: MULTICHANNEL ATTRIBUTION
Last week, Part Three of our cart abandonment series addressed the importance of providing customers with incentive to complete a purchase, and using data to ensure that these messages are delivered on your most effective marketing channels. This week, we dive into...
ESSENTIAL SKILLS FOR TODAY’S CMO
Top skills that are essential for the modern CMO to succeed in the new year and beyond.
CUSTOMER INTELLIGENCE WITH IGNITIONONE
By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today's marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one's digital...
ESSENTIAL SKILLS FOR TODAY’S CMO
Top skills that are essential for the modern CMO to succeed in the new year and beyond.
IMPROVE USER EXPERIENCE AND WEB LEAD QUALITY USING CUSTOMER INTELLIGENCE
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING
Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...
IMPROVE USER EXPERIENCE AND WEB LEAD QUALITY USING CUSTOMER INTELLIGENCE
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING
Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...
IMPROVE USER EXPERIENCE AND WEB LEAD QUALITY USING CUSTOMER INTELLIGENCE
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
IGNITIONONE PARTNERS WITH SERENATA CRM TO PROVIDE CUSTOMER INTELLIGENCE TO HOSPITALITY MARKETERS
NEW YORK, Dec. 17, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will...
INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE
Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...
FICO SCORES AND CUSTOMERS: WHAT MARKETERS CAN LEARN FROM THE POWER OF SCORING
Original article by Will Margiloff for MarTech Series As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which...
HOW HOTEL MARKETERS SHOULD BE USING GOOGLE HOTEL ADS
Original article by Danielle Gonzalez for Hospitality Tech “The customer comes first” – that’s the mindset of today’s marketer. And for the hospitality and travel industry, the constant battle to be at the forefront of personalization is at its peak. In a mobile-first...
IGNITIONONE PARTNERS WITH SERENATA CRM TO PROVIDE CUSTOMER INTELLIGENCE TO HOSPITALITY MARKETERS
NEW YORK, Dec. 17, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will...
INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE
Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...
IGNITIONONE PARTNERS WITH SERENATA CRM TO PROVIDE CUSTOMER INTELLIGENCE TO HOSPITALITY MARKETERS
NEW YORK, Dec. 17, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will...
9 TRENDS FOR 2019
The year is drawing to a close, but the world of digital marketing isn’t slowing down by any means. As we approach 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry continues to evolve. In-housing, direct-to-consumer, and...
INTRODUCING THE INAUGURAL HOSPITALITY REPORT
The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...
MARTECH ADVISOR: CDP BUYERS’ GUIDE
IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...
AUTOMOTIVE INDUSTRY REPORT: Q3 2018
How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs....
9 TRENDS FOR 2019
The year is drawing to a close, but the world of digital marketing isn’t slowing down by any means. As we approach 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry continues to evolve. In-housing, direct-to-consumer, and...
INTRODUCING THE INAUGURAL HOSPITALITY REPORT
The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...
9 TRENDS FOR 2019
The year is drawing to a close, but the world of digital marketing isn’t slowing down by any means. As we approach 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry continues to evolve. In-housing, direct-to-consumer, and...
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