Resources
Thought leadership, vertical-specific reports, and the latest trends in the industry.
POV: First-Price Auctions
What does Google’s move to a first-price auction model for programmatic ad buying mean for the industry?
How to Achieve Omnichannel Success
We offer three essential tips for developing a successful omnichannel strategy.
Identity Resolution is Essential in Omnichannel Marketing
IDR helps marketers ensure that they’re having the right conversations with the right customers, at the right time.
Trendspotting: Mapping the Customer Journey
Marketers need to understand each customer’s unique customer journey to deliver personalized interactions that ease the path to purchase.
POV: First-Price Auctions
What does Google’s move to a first-price auction model for programmatic ad buying mean for the industry?
How to Achieve Omnichannel Success
We offer three essential tips for developing a successful omnichannel strategy.
POV: First-Price Auctions
What does Google’s move to a first-price auction model for programmatic ad buying mean for the industry?
Customer Intelligence Platform: Build or Buy?
To build lasting customer relationships, marketers need to understand who their customers are, what they want, and when they want it. By now, forward-thinking CMOs have recognized the power of Customer Intelligence and how it delivers real-time insights and in-depth...
CDP vs. CIP
The problem with the CDP space is there is a gap between marketers’ expectations and what CDPs can actually deliver. Enter the CIP.
Why Marketers Should Prioritize Real-Time Customer Engagement
Today’s customers demand efficiency and convenience, and real-time interactions that provide the customer with value right when they need it.
How to Survive eTail West
In anticipation of the busy week, we offer three tips for making the most of all that eTail West has to offer.
Identity Resolution is Essential in Omnichannel Marketing
IDR helps marketers ensure that they’re having the right conversations with the right customers, at the right time.
Trendspotting: Mapping the Customer Journey
Marketers need to understand each customer’s unique customer journey to deliver personalized interactions that ease the path to purchase.
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
Acer Boosts Traffic to Online Retailers up to 32% with Customer Intelligence from IgnitionOne
CHALLENGE Acer was challenged with driving more qualified leads from their online store to independent retail partner websites – and was looking to identify interested customers to drive them to websites where they could complete their purchase. SOLUTION Acer...
IgnitionOne Generates More Website Leads for Volvo Car UK
CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...
Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne
CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
Acer Boosts Traffic to Online Retailers up to 32% with Customer Intelligence from IgnitionOne
CHALLENGE Acer was challenged with driving more qualified leads from their online store to independent retail partner websites – and was looking to identify interested customers to drive them to websites where they could complete their purchase. SOLUTION Acer...
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
Mitsubishi Boosts Test Drive Appointments Nearly 6X With Customer Intelligence From IgnitionOne
CHALLENGE Mitsubishi wanted to align marketing messaging based on a customers' position on the path-to-purchase - and nurture customers from awareness through ultimate conversion with appropriate messaging. SOLUTION Mitsubishi deployed IgnitionOne's Customer...
Lindner Hotels Boosts Email Engagement 400% With Customer Intelligence
CHALLENGE Lindner Hotels & Resorts wanted to increase their customer database size and bolster direct bookings online by encouraging more email newsletter signups on their website. SOLUTION Lindner Hotels implemented IgnitionOne Customer Intelligence and...
Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
Find Out How Score Powered Metasearch Transforms Hospitality Marketing
Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...
IgnitionOne Generates More Website Leads for Volvo Car UK
CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...
Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne
CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...
How I learned to love the headless platform
Marketers, choose technologies that deliver on the promise of true personalization. Consider the headless platform.
How Will Cross-channel Data Impact the Performance Channel?
The true value of data can only be fully realized with an intelligent and strategic application to each channel that maximizes customer engagement.
Why Mobile Apps are Key for the Customer Experience
Learn how QSRs are leveraging mobile apps to provide a seamless customer journey that boosts customer loyalty and retention.
IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform
The latest addition to the Customer Intelligence Platform increases campaign effectiveness for marketers NEW YORK, Feb. 27, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the latest innovation offered within its...
How I learned to love the headless platform
Marketers, choose technologies that deliver on the promise of true personalization. Consider the headless platform.
How Will Cross-channel Data Impact the Performance Channel?
The true value of data can only be fully realized with an intelligent and strategic application to each channel that maximizes customer engagement.
How I learned to love the headless platform
Marketers, choose technologies that deliver on the promise of true personalization. Consider the headless platform.
IgnitionOne Hospitality Report Identifies an Estimated $10B Booking Revenue Loss Due to Cart Abandonment in 2018
Our first Hospitality Industry Report tracks data from 4.7M direct bookings from more than 18,000 hotel properties across 50 hotel brands.
2019: The Not-so Year of the CDP
The important things marketers need to focus on in 2019 based on what we learned from CDPs in 2018.
IgnitionOne Announces the Appointment of Chief Information Officer
NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...
Think Small to Execute Big: How Retail Marketers Can Win in 2019
Original article published to TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it's a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the emerging golden age of...
Why Mobile Apps are Key for the Customer Experience
Learn how QSRs are leveraging mobile apps to provide a seamless customer journey that boosts customer loyalty and retention.
IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform
The latest addition to the Customer Intelligence Platform increases campaign effectiveness for marketers NEW YORK, Feb. 27, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the latest innovation offered within its...
The Key to True Omnichannel Personalization
Learn how Customer Intelligence helps marketers boost engagement and build brand loyalty to foster lasting customer relationships.
WTF is Customer Intelligence?
Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.
The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context
Learn how industry-leading travel and hospitality companies are implementing machine learning technology to drive their digital marketing initiatives.
Automotive Industry Report: Q4 2018
Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.
The Key to True Omnichannel Personalization
Learn how Customer Intelligence helps marketers boost engagement and build brand loyalty to foster lasting customer relationships.
WTF is Customer Intelligence?
Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.
Mazda Boosts Test Drive Appointments 3X With Website Personalization from IgnitionOne
CHALLENGE Mazda Motor Europe wanted to boost online test drive bookings and other information requests by improving their capabilities to target customers on their website with personalized offers. Furthermore, these offers needed to be available across geographies...
Hospitality Industry Report: Q4 2018
How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...
9 Trends for 2019
The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...
The IgnitionOne Guide to Google Hotel Ads
When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...
Introducing the Inaugural Hospitality Report
The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...
The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context
Learn how industry-leading travel and hospitality companies are implementing machine learning technology to drive their digital marketing initiatives.
Automotive Industry Report: Q4 2018
Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.
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