The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context

Feb 14, 2019

The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context

Across virtually every industry, marketers want to provide their customers with personalized experiences that build engagement and brand loyalty. For many, the challenge is in developing an efficient, effective way to leverage the range customer touchpoints now available to deliver those experiences and provide immediate benefit to customers: the right information, at the right time, through the right channels.

InĀ The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context, researchers gain insights into the challenges of the travel and hospitality industry in realizing those goals for effective personalization. Ultimately, these organizations want to leverage machine learning to power meaningful conversations with customers, with benefits like one-step trip purchasing and itinerary planning in a single shopping cart.

Fill out the form to access the report and learn more about how industry-leading travel and hospitality companies are implementing machine learning technology to drive their digital marketing initiatives and deliver personalized interactions across touchpoints that drive business value.

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