AUTOMOTIVE INDUSTRY REPORT: Q3 2018

Dec 3, 2018

AUTOMOTIVE INDUSTRY REPORT: Q3 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs.

With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50 countries, the Automotive Industry Report looks at global car segment trends for insight on how automotive marketing can shift gears and drive growth as we head into the next quarter.

Discover more insights and see how you compared to key industry benchmarks over the last quarter. Learn more about how you can leverage data to tap into growing customer engagement and changing media consumption trends — happening right now!

 

KEY INSIGHTS

IN THIS REPORT

  • Global site visits increased by 1% YoY
  • Engagement in North America grew by 46% YoY, despite site traffic decreasing by 13%
  • Mobile site visits increased by 20% YoY, delivering more leads in Europe and Latin America
  • Continued interest in SUVs despite shifting customer demographic
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