Automotive Industry Report: Q1 2018

May 22, 2018

Automotive Industry Report: Q1 2018

2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement. With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50 countries, IgnitionOne’s latest Automotive Industry Report looks at global car segment trends for insight on how automotive marketing can shift gears and drive growth as we head into the next quarter.

Discover more insights and see how you compared to key industry benchmarks over the last quarter. Learn more about how you can leverage data to tap into growing customer engagement and changing media consumption trends — happening right now!



  • Increased leads and higher overall site engagement from previous quarter
  • Strong growth in mobile devices, attracting a higher volume of site visits
  • The continued popularity of SUVs compared to other segments
  • Desktop devices exhibiting higher site engagement
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