GOOGLE CHROME’S BUILT-IN AD BLOCKING UPDATE AND ITS IMPLICATIONS FOR MARKETERS

Feb 15, 2018

GOOGLE CHROME’S BUILT-IN AD BLOCKING UPDATE AND ITS IMPLICATIONS FOR MARKETERS

Google will launch its own ad blocker for the Chrome web browser, which will officially roll out on Thursday, February 15. Publishers will be given a 30-day warning to comply with Google’s Better Ads Standard or they will block ads from their site.

So, what are the standards marketers must meet? With 56% of all internet users browsing on Google Chrome, what impact will the ad-blocking update have on publishers and their ad revenue? Will Google be unfairly blocking marketer’s content?

 

KEY INSIGHTS

IN THIS REPORT

  • What it means for marketers
  • The industry’s reaction
  • The implications for IgnitionOne customers
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