Attribution & Analytics
IgnitionOne has the most advanced marketing attribution and analytics offerings. Our audience analytics and attribution system incorporates data about what products your audience is most interested in, their propensity to buy and their media exposure, giving you a view of online performance against different audience segments and across media channels.
Why use a standalone attribution solution, where you still have to import your findings into a media management system? Our platform makes your attribution data actionable in real-time, automatically feeding into our media optimisation system, which will bid appropriately for top of the funnel terms to give you better return on ad spend.
- Cross-Channel Attribution Reporting and Optimisation: Report on performance across channels – PPC, SEO, all forms of display, Facebook and email. Establish custom weights and tiers for each channel or exposure. Our flexible, multi-exposure system properly attributes credit for each customer touch point across all of your digital media channels so you can understand what’s really working and make smarter campaign and budgeting decisions. And, our multi-exposure attribution data feeds directly into our optimisation system to bid appropriately for top of the funnel terms.
- Media Mix Modeling: Determine the best media mix model for your brand. IgnitionOne gives you the tools you need to build a model that automatically allocates and optimises media spend according to your goals. Or let one of our Attribution Advisors build a custom attribution model tailored to your media mix and goals, so you can finally move away from last click and start seeing meaningful ROI improvement across your online advertising.
- Audience Insights: See the immediate impact of marketing programs on your online revenue and understand your customers’ product interests throughout their consideration lifecycle. Our audience insights include data from our proprietary on-site engagement scoring and profiling technology. View real-time reports on what products your customers are most interested in, which advertising channels or website pages generate the most revenue for each audience segment and more.