Profero Performance partners with SearchIgnite for Search Management and Cross Channel Attribution

London, UK – January 10, 2011 – Profero Performance, the full-service digital media division of Profero, have selected SearchIgnite, a provider of performance marketing management and media attribution technology, to help further grow their clients’ search marketing campaigns.

Profero Performance, whose client list includes FedEx, GSK, Vonage, Western Union and AllSaints will take advantage of SearchIgnite’s market leading performance marketing platform and advanced cross channel attribution solutions to grow their clients’ businesses. Applying SearchIgnite technology will give their clients improved search performance, ROI and access to insights in search, display, and performance media attribution across all digital channels.

James Yancey, Managing Director of SearchIgnite EMEA added, “We are excited to be partnering with Profero Performance and working even more closely to help them and their clients manage, attribute, and optimise performance media spend.”

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