SearchContent Personalisation
IgnitionOne’s Content Personalisation solution is powered by our predictive profiling technology, which analyses your site visitors’ browsing behaviours and other data to understand their true interests – what they want and when they’ll be most likely to convert. Marketers that utilise our Content Personalisation technology realise higher conversion rates and revenues from their websites.
Key Features
- Content Personalisation: Customise the content of your website dynamically and personalise product messaging for each visitor to ensure it addresses their unique buying interests at a given time. Showcase content that encourages cross-sales and drives higher average order values.
- Customer Analytics: Understand the historical and real-time behaviour of each individual visiting your site -- what products and services are most relevant to them and when they’re most likely to convert.
- User Interface: Utilise the drag and drop functionality in our LiveMarketer interface to personalise your website on the fly, including triggering promotional offers and other on-site campaigns easily for different audience segments.
- Enhanced Customer Experience: With website content personalisation, your customers receive a more relevant site experience that helps them easily find the products they want.
