On-Site Optimisation

Marketers spend significant resources on advertising to drive site traffic, yet on average see only 1-2% of these visitors convert. IgnitionOne’s on-site optimisation solutions are proven to convert more of your website visitors into buyers or leads, improving return on ad spend and online revenue.

Our website optimisation technology has been powering online marketing conversion for more than a decade. The backbone of this technology is our proprietary engagement scoring engine, which measures the historical and real-time behaviour of each individual visiting your site -- what products and services are most relevant to them and when they’re most likely to convert. Armed with this insight, IgnitionOne’s on-site platform can deliver relevant offers, personalised site content and more to dramatically improve leads and conversions on your website.

Lead Generation

Set rules to trigger dynamic interactions - such as chat and “call me back” windows, sign-up forms, vouchers, coupons, special offers and more - customised based on site visitors’ interests and behaviour on site.

Learn more about Lead Generation.

Content Personalisation

Present customised messages to customers dynamically and in real-time based on their unique profile and score.

Learn more about Content Personalization.

CRM Optimisation

Enrich your CRM database with on-site interest scoring and profile data, so you can dynamically customise direct response campaigns to reflect your customers’ current interests.

Learn more about CRM Optimization.

About our Proprietary Scoring Engine

LiveMarketer is IgnitionOne’s proprietary audience profiling engine, which powers all of our on-site optimisation solutions. Below you will see a demonstration of this real-time dashboard in action, which showcases where each website visitor is within the purchase funnel by product or content category as well as all cross channel exposures that lead them to the site. LiveMarketer takes static reports and analytics and transforms them into a dynamic visualisation of the real-time interest and actions on your site.