In the News

Data is one of the pillars of the digital marketing industry. Every technology provider spent most of 2013 talking about it and every brand spent most of 2013 trying to work out how to get it, and now we’re all wondering what we should do with it.

The Drum, March 13, 2014

Will Margiloff, IgnitionOne CEO, tackles one of the ‘fuzziest’ of the industry buzzwords: ‘Marketing automation’, and challenges readers to reconsider its definition.

Exchangewire, March 5, 2014

Brand marketers have long judged success of their digital advertising by using the “soft goals” of brand engagement. Soft goals, such as reach, views and demographics, are nice and pretty easy to obtain, but is there a closer correlation between engaging with your brand and ultimately buying products?

Adexchanger, February 20, 2014

Tech companies are often accused of being over-complicated in a space that’s over-crowded. And instead of making this making the space simpler, tech companies either refuse to explain difficult concepts or use vague terms like engagement that are hard to define and even harder to measure.

The Drum, February 19, 2014

The Drum, February 19, 2014

CMS Wire, January 29, 2014

Performance IN, January 28, 2014

Internet Retailer, January 10, 2014

Search Engine Land, January 8, 2014

Mediapost, January 8, 2014

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