SearchDisplay Management
The efficiencies gained with “real-time bidding” first pioneered by search marketers can now be utilised to improve display advertising performance. With IgnitionOne’s Digital Marketing Suite, you can centralise all of your display advertising to properly attribute performance and make more informed decisions about where to allocate your budget across publishers. Our capabilities include optimisation of display on the exchanges, as well as full reporting and attribution across DSPs, ad networks and direct site buys.
Key Features
- Customised Remarketing: Determine which audiences to remarket to utilising our audience scoring engine, which determines the product interests and buying propensity for each visitor on your website. Build your own custom segments, and optimise performance with our proprietary media optimisation technology.
- Bid Discrimination: Increase ROI on a campaign by more accurately matching impressions to engagement score and buying propensity.
- Centralised Reporting Across all Display: Pull reports and attribute performance across all forms of display in a single interface – from performance-based display on the exchanges to ad networks and direct site buys.
- Display Performance Attribution: Properly attribute and de-dupe display performance against all other media, including paid search, Facebook advertising, affiliates, email and more.
