Search Management

IgnitionOne offers a central dashboard for managing, optimising, tracking and reporting on your search campaigns across all of the major engines. In addition to helping you gain efficiencies with our centralised platform, we also help improve your return on ad spend by taking the guesswork out of budgeting with our predictive engine, Predictive Optimisation.

Predictive Optimisation utilises proprietary algorithms based on advanced statistical modeling technologies to accurately forecast keyword performance at varying spend levels so you can determine how aggressive bids should be based on your goals, and optimise your spend to where it will receive maximum impact.

Key Features

• Predictive Bid Optimisation: Predict campaign performance in advance at different spend levels and optimise automatically.
• Engagement Optimisation: Inform bid optimisation and campaign and creative build out using visitor engagement data with the industry’s only platform allowing weighting across brand and direct response objectives.
• Google Product Listing Ad Support: Manage and optimise product listings in Google Shopping through bid and semantic optimisations.
• Cross-Channel Tracking: Track and report on paid search, paid inclusion, SEO, display, affiliate or email.
• Mobile Search: Optimise search campaigns for smartphones and tablets.
• Landing Page Testing Tools: Improve conversions from leads who arrive at your site from advertising with our A/B landing page and creative testing tools.
• Global Capabilities: All major currencies, languages and search engines supported, including Google, Bing, Yahoo!, Baidu and AOL.
• Agency Features: Single login across all clients, custom reporting and strategic guidance.
• Unmatched Service & Support: Every IgnitionOne client receives unlimited training, a dedicated account manager and more – free of charge.