Executive Team

IgnitionOne is run by a team of digital pioneers with a history of building game-changing media and marketing organisations.

Will Margiloff – Chief Executive Officer

Will Margiloff serves as CEO of IgnitionOne and is also co-CEO and Founder of IgnitionOne’s parent company, Innovation Interactive. Margiloff is charged with the overall vision and strategic direction of IgnitionOne’s services and Digital Marketing Suite. With more than 16 years of Internet marketing experience, Mr. Margiloff brings unparalleled innovation and expertise to the company and to the industry. As one of the early pioneers in the Internet marketing field, he has helped revolutionise the online landscape, leading the use of new online advertising formats and technologies.

Roger Barnette – President

As President of IgnitionOne, Roger Barnette oversees the company’s aggressive growth and technology strategy. He has extensive experience managing and growing emerging technology businesses and is a veteran of the online marketing industry. Previously, Barnette was the Founder and CEO of SearchIgnite (now IgnitionOne). Barnette led the expansion of that company, growing it into one of the world’s largest media platforms, managing more than $1 billion in online advertising.

Craig Pohan – Chief Technology Officer

Craig Pohan is the Chief Technology Officer of IgnitionOne, focused on defining the company's technology strategy and ensuring complete technical integration between product lines for a holistic approach to managing online marketing. By continually refining and standardising the company's robust reporting systems to track online campaigns across all product lines, Craig is also systematically building technology that allows for easy integration of new products, whether acquired or developed internally.

Stephan van den Bremer – Managing Director, Europe

From the EU headquarters based in Brussels, Stephan van den Bremer oversees operations and business development as Managing Director of Europe. His previous efforts as VP of Business Development for Netmining helped to build a strong customer-orientated foundation and fostered relationships built on trust. This stimulated growth and expansion of the company's services. After 15 years of experience in various sectors, specifically in the automotive business, he brings a great deal of knowledge and managerial skills to IgnitionOne.

Eric Carlyle – Senior Vice President, Knowledge Architect

Eric Carlyle is Chief Knowledge Architect of IgnitionOne, where he leads IgnitionOne’s Search Advisor team, a dedicated group of quantitative media managers responsible for the day-to-day management of complex client SEM campaigns. His team helps IgnitionOne Advisor clients achieve maximum ROI from their search budgets. Additionally, Mr. Carlyle’s group is responsible for the research and development of advanced bid and campaign optimisation technologies including IgnitionOne’s patent-pending Portfolio Optimisation Technology (SPOT).

Eric Bamberger – Senior Vice President, Advisor Services

With more than 14 years of experience in interactive advertising and online measurement, Eric Bamberger brings deep client relationships and an unprecedented understanding of the industry. One of the founders of IgnitionOne’s parent company, Innovation Interactive, Mr. Bamberger runs IgnitionOne’s Display Advisor Group.

Frank Verbist – Senior Vice President, Engineering

Frank Verbist is the Senior Vice President, Engineering of IgnitionOne. Verbist has an extensive background in software development, having managed and created software development teams in a variety of different industries, ranging from startups (Acunia, Lernout and Hauspie, and Data Center Technologies), to big international teams (EMC and Centera). Previously, Verbist worked at Netmining, where he was instrumental in developing and implementing the Netmining on-site product strategy.

Mark Ziler – Senior Vice President, Operations

Mark Ziler is Senior Vice President of Business Operations for IgnitionOne, where he oversees the Client Services and Product Management teams. In this role, he ensures the quality and continued innovation of IgnitionOne’s online optimisation platform and provides strategic consultation to clients on best practices for implementing their online campaigns to ensure optimal campaign performance. Mr. Ziler has more than 11 years experience developing software technologies.

Noriaki Okubo – Managing Director, APAC

Noriaki Okubo serves as Managing Director, APAC, where he manages the strategic growth of the company in Japan and other Asian markets. In addition, Okubo oversees the day-to-day operations of IgnitonOne Japan. Okubo has more than 12 years worth of experience in international business, and for the past 7 years has focused on the Internet industry and consumer software.