Thought Leadership

  • Introducing the Retail Marketer’s Handbook

    Engagement and conversions are more illusive than ever in today’s digitally-drenched landscape. Connecting with consumers throughout their online journey has never been more important, but those connections should be based on knowledge and strategy, not randomized shots in the dark. That’s why IgnitionOne and Netmining bring you The Retail Marketer’s Handbook, full of step-by-step insights, tools and examples of how to connect and engage with customers from consideration through purchase and beyond.
    Read more
  • Digital Marketing Report Q2 2016

    Download the free report on the latest digital marketing trends for the second quarter of 2016. From industry shifts to new trends in metrics, our latest quarterly report covers paid search, programmatic display, FBX, mobile advertising and website personalization. Download the report to learn more about these trends: U.S. Search spend continues to trend downward for the second quarter Mobile search increases despite overall search spend trends Programmatic Display growth is flat as Google elbows ahead European Website and engagement trends, including deeper dives into automotive, retail and finance And more
    Read more
  • POV: As Google Rolls Out Expanded Text Ads, Marketers Should Strategize for Maximum Benefit

    By Dave Ragals Global Managing Director, Search Google will soon be rolling out expanded text ads, providing marketers with 50% more ad copy space and designed with an increasingly mobile-first digital world in mind. The ads will also feature a more prominent headline, allowing for the opportunity to create a more fully fleshed-out digital advertising experience. At first blush, the benefits of expanded text ads are easy to spot. Google points to an expected uplift in CTR, along with the benefits of an ad that’s designed for mobile, instead of one that must conform from desktop standards. But marketers need […]
    Read more
  • Digital Marketing Report Q1 2016

    Download the free report on the latest digital marketing trends for the first quarter of 2016. From industry shifts to surprising new trends in metrics, our latest quarterly report covers paid search, programmatic display, FBX, mobile advertising and website personalization. Download the report to learn more about these trends:
    Read more
  • Scoring: The Unfair Advantage – Marketing Measurement to Maximize Results

    Digital marketing is a data-driven environment, and with data management platforms, marketing clouds and data-gathering point solutions offering a constant stream of stats and facts about potential audiences, it isn’t a question of whether or not the golden nuggets are out there, it’s a question of finding them and using them in the right way to create an impact. That’s where scoring comes into play. In this handbook, we’ll outline the core foundational differences between scoring and traditional business rules in the paid search space, and how to use scoring to your advantage. Download the handbook to learn: How scoring works […]
    Read more
  • Executive Brief: The Art of Cross-Device Attribution in an Evolving Digital Space

    By Keith Petri Vice President of Strategic Partnerships The phrase “cross-device attribution” has been tossed around with increasing frequency in the digital marketing space. The problem? Not everyone understands what it means in a marketing context– nor is it always clear how to best use attribution to connect the dots. A buzzword-filled phrase is well and good, but it isn’t of much help to marketers without concrete meaning and strategy behind it. Cross-device attribution is a result of identifying a user’s device ID, cookies, IP address, etc. across multiple devices, combined with a clear understanding of that user’s interests (search […]
    Read more
  • View Sessions from the SET SAILS CONFERENCE

    IgnitionOne and KPMG presented Set Sails Conference in Munich where some of the industry’s brightest met to present the future of digital marketing. We are bringing you the videos from that event so you can take a front seat to the insights provided. View them here: http://www.ignitionone.com/set-sails-conference-videos/  
    Read more
  • New Forrester Report Details How Media Buying Must Evolve with Consumer Behavior

    A recent report* from Forrester Research Inc. entitled, “The Digital Media Buying Maturity Framework,” helps companies assess their media buying maturity in order to better understand how to execute strategy moving forward. Consumer behavior is constantly evolving in the digital space. The report outlines recommendations for marketers looking to move their digital media strategy forward. Download the complimentary report to access: An overview of digital media necessities as consumer behaviors change A scorecard for self-assessment of current digital media buying Forrester’s updated digital media buying model And more *Forrester Report: The Digital Media Buying Maturity Framework, December 2015
    Read more
  • Europe Digital Marketing Snapshot: Q4 2015

    DIGITAL MARKETING SNAPSHOT: Q4 2015, EUROPE This Digital Marketing Snapshot highlights key trends in programmatic display and web personalisation across Europe. Findings include: Mobile showed largest increase of visitors across Europe in the run up to the festive period The UK saw eCPM’s double during Black Friday weekend Automotive reports an increase in visitors and interactions Download our infographic to view the latest European digital marketing trends for the final quarter of 2015.
    Read more
  • Introducing the Big Book of Digital Marketing, Volume II

    The world of digital marketing is changing fast – but with the right resources, it’s possible for marketers to not only keep up, but stay ahead of the curve. That’s why IgnitionOne has partnered with Netmining to produce the Big Book of Digital Marketing 2016. This all-inclusive resource includes our top articles, ideas and thought leadership pieces that have appeared in publications including AdAge, MediaPost, Digital Marketing News, among others. Download the book for more insights on: Moment-based marketing Website and audience personalization Data management strategy Real world case studies Shifts in the marketing landscape And more.
    Read more
  • The IgnitionOne 16 for ’16 Handbook

    Keeping up with the constantly changing world of marketing trends can be difficult – knowing which trends will last and which will fade adds another challenging layer to the task. That’s why IgnitionOne has created the ’16 for 16 Handbook – an in-depth look at the top 16 trends set to affect marketing as 2016 continues, and how each trend impacts marketers directly. Based on the webinar hosted by Patti Renner, IgnitionOne VP of Marketing, North America, this handbook provides actionable insights to marketers who are eager to understand how they can use the latest industry trends to amp up […]
    Read more
  • Digital Marketing Report: Q4 2015

    Download the free report on the latest digital marketing trends for the final quarter of 2015. From industry shifts to steady trends in metrics, our latest quarterly report covers U.S. paid search, programmatic display, FBX and mobile advertising. Download the report to learn more about these trends: Search spend growth sees strong increase Search impressions rebound Google shopping ads cause market shifts Google outpaces Facebook in display spend, Thanksgiving – end-of-year Automotive kicks into high gear in digital marketing spend And more
    Read more
  • The Shopping Cart Abandonment Handbook

    Before 2015 is over, analysts estimate approximately $4 trillion worth of merchandise will be abandoned in online shopping carts. The Shopping Cart Abandonment Handbook provides 5 strategic, easy-to-apply tips to help marketers grow carts and conversions and minimize the risk of cart abandonment.
    Read more
  • Digital Marketing Report: Q3 2015

      Download a free report on the latest digital marketing trends for the third quarter of 2015. Our latest quarterly report focuses on the key metrics and data points for in paid search, programmatic display, FBX and mobile advertising. Includes Google, Yahoo!, Facebook results and more for Q3 2015. Learn more about these trends : Search spend growth continues … Mobile search sees slower growth … Yahoo Gemini brings change … Facebook outpaces Google as ad costs rise … Programmatic display indicates shift to remarketing …   Download your free copy now.  
    Read more
  • Digital Marketing EMEA: Q3 2015

        Download a free report on the latest European digital marketing trends for the third quarter of 2015. Our second EMEA report splits out the trends in programmatic display and web personalisation per sector and per main EU market.     Download your free copy now.  
    Read more
  • Forrester: Orchestrating The Cross-Channel Experience

    New Research from Forrester Details Cross-Channel Marketing Practices of High-Growth Firms, Details Recommendations for Success A new study by Forrester Consulting, (commissioned by IgnitionOne) entitled “Orchestrating The Cross-Channel Experience: How Changes To Data And Measurement Foster Cross-Channel Success” details current state of marketing data use and channel integration among marketers across the US, UK, France and Germany. Download this free report now
    Read more
  • The Ultimate Digital Marketing Dictionary

    Introducing the Ultimate Digital Marketing Dictionary: Your Must-Have Industry Resource and Guide n the world of digital marketing, an entire sentence can be made up of acronyms and jargon. Communication can be confusing to say the least, and when you’re aiming for maximum efficiency and effectiveness, trying to establish common terminology among your team can take up valuable time. That’s why IgnitionOne has created The Ultimate Digital Marketing Dictionary which includes an Index of Industry Acronyms and their meanings. Whether you’re a seasoned marketer in need of a quick reference, a marketing leader working to get your team on the […]
    Read more
  • 451 Research: IgnitionOne Hopes to Take Off in Personalized Targeting

    Recent independent research by Scott Denne at 451 Research targets IgnitionOne. The research takes a deep dive into the history, strengths and weaknesses of the company. It notes that in a crowded marketplace, IgnitionOne stands out by its ability to blend benefits from both marketing and advertising for advanced audience management and targeting. Get a copy of the report now
    Read more
  • Digital Marketing EMEA: Q2 2015

        Download a free report on the latest European digital marketing trends for the second quarter of 2015. Our first EMEA report focuses on trends in programmatic display and web personalisation.     Download your free copy now.  
    Read more
  • Digital Marketing Report: Q2 2015

      Download a free report on the latest digital marketing trends for the second quarter of 2015. Our latest quarterly report focuses on the key metrics and data points for in paid search, programmatic display, FBX and mobile advertising. Includes Google, Yahoo!, Bing, and Facebook results for Q2 2015.   Learn more about these trends : Search spend continues to grow driven by mobile... Google Recovers Losses in Paid Search Share... Facebook Continues to Surge in Display Share... Programmatic Display on the Rise...   Download your free copy now.  
    Read more
  • DMP Discussion Handbook

    Implementing a DMP is challenging work. The DMP Discussion Handbook is designed to help you through the process. Inside this 14-page guide, you’ll find an in-depth exploration of the implementation process, along with the questions that CEOs, CMOs and marketers will need to ask both each other and the IT team along the way. Download the handbook here
    Read more
  • IgnitionOne Summer Reading List

    We’ve asked our global team for their best industry book recommendations to help kick off the season. From marketing technology to humorous nonfiction and beyond, take a look at their favorites and enjoy a summer spent exploring new ideas. Download this handy guide now.   You can access it here
    Read more
  • Quick Wins With Your DMP Handbook

    Learn how to get your DMP working for you sooner, rather than later. In this 18-page Quick Wins With Your DMP handbook, you’ll find actionable suggestions and ideas that present a new way of looking at data to help you gain deeper results, faster. Start getting real value from your DMP right out of the gate with this guide, which includes examples and case studies for reference. Download the Handbook here
    Read more
  • What is a DMP and Why do I need one?

    Access the recorded replay to learn about: Unleashing the power of a DMP Understanding the value of what’s in it for for you and the Marketing, CRM, IT and Finance teams Achieving the holy grail of personalized marketing across all touch points Understanding the expected return on investment Preparing a business case and your definitive checklist to get started Click here to access the webinar  
    Read more
  • Digital Marketing Report: Q1 2015

    Keep up on the latest research on digital marketing trends for the first quarter of 2015. Our latest quarterly report focuses on the key metrics in paid search, programmatic display, FBX and mobile advertising.   Learn more about these trends : Strongest search spend growth in three years ... Mobile search growth high but continues to normalize... Yahoo!/Bing grow market share for third straight quarter... Facebook more than triples eCPM... Mobile display continues to explode... Download your free copy now.  
    Read more
  • Customer Data Integration Handbook

    This new 24-page guide, “Customer Data Integration Handbook,” provides a blueprint and step-by-step considerations as you approach the consolidation of data to maximize its effective use. Download the Handbook here
    Read more
  • Digital Autosalon 2015

    Did the Brussels Motor Show shift to a higher gear?: 6 statistics over the digital impact of the offline event The Brussels Motor Show is the annual meeting of the automotive industry with current and future clients. The freshly polished cars make fantasies run wild, but also encourage buyers. The effect of the Brussels Motor Show is not only felt in the hundreds of thousands of visitors during the 10 days of the event, but also in the increased sales figures. Is this positive trend also to be seen in the online and customer engagement? IgnitionOne examined the browsing behavior of [...]
    Read more
  • Measurement is a Digital Media Buyer’s Best Friend

    How does your DMP measure up?   In this report, Forrester provides new information and insights on the top Data Management Platform (DMP) vendors for 2015. Get this latest report, compliments of IgnitionOne, to learn more about DMPs, data maturity, and how to better use measurement to drive results and reach “measurement nirvana.” Included in this report: The top 10 DMP vendors and what they each offer A self-assessment quiz to see how well you measure up when it comes to measurement Info on the 3 types of measurement you need most Who is doing measurement right today and the metrics they need tomorrow. Get [...]
    Read more
  • The Big Book of Digital Marketing

    This all-inclusive resource is a compilation of articles and insights providing marketers with an overview of the latest shifts, trends and fundamentals in the marketing landscape in 2015. Understanding Marketing Tech Strategies to approach the dynamic marketing-tech space while transformations within technology companies and categories continue to converge. Mastering Programmatic/RTB Get information you need to shine light onto one of the fastest-growing developments in the media space. Using Cross-Device Customer Data With the challenge of fragmented consumer media habits and the role of mobile in the world of digital advertising, marketers need to bridge the gap across devices and learn [...]
    Read more
  • Gartner: Magic Quadrant for Digital Marketing Hubs

    Gartner Positions IgnitionOne as a Visionary in its First-Ever Review of Digital Marketing Hubs Gartner Research “Magic Quadrant for Digital Marketing Hubs” report, an independent review of top marketing technology platforms. The report is an evaluation of technologies designed to help CMOs and digital marketing leaders who face increasing pressure for results under an increasingly fragmented environment. This is driving the need for a common, comprehensive pool of profile data, analytics and workflow resources, served by a digital marketing hub, as the report details. If you’d like to learn more about the report and it’s findings – including IgnitionOne placed [...]
    Read more
  • Digital Marketing Report: Q4 2014

      Get access to the latest research on digital marketing activities and spend across the final quarter of 2014. Our newest quarterly report focuses on the trends in paid search, programmatic display, FBX and mobile and the reasons behind the findings.   Learn more about these trends : Yahoo !/Bing shows historic growth at best share since 2008... 2014 ends with a strong Q4 for Paid Search... Phones and Tablets pull even in spend share growth... Mobile display growth continues... Healthy growth in programmatic display... Download your free copy now.  
    Read more
  • Ad Tech, Marketing Tech and the Future of Connected Consumer Conversations

    No doubt consumers today have high expectations. They demand a consistent message and brand experience regardless of the channel or means or device through which they choose to engage. What starts with a search or a display ad view may lead to a site visit, a store visit, an email send, a phone call, a Facebook share, a retweet and even a conversion. Our post-campaign world is moving quickly toward a Future of Connected Consumer Conversations. To best engage with today’s consumers, marketers need to think in “conversations” instead of campaigns, and in “context” instead of in channels. For marketers, [...]
    Read more
  • Digital Marketing Report: Mid Q4 2014

      Get access to the latest research on digital marketing activities and spend across the recent Thanksgiving shopping weekend. Our mid-Q4 2014 report highlights focuses on retail-specific activity data, sharing trends, growth areas and the reasons behind the findings.   Learn more about these trends: Mobile phones dominate digital marketing growth... Sleepy Saturday wakes up to much higher paid search activity... Desktop search impressions drop... Cyber Monday growth stalls except on Mobile... Programmatic Display Grows as advertisers delivered fewer, more targeted and effective ads.   Download your free copy now.  
    Read more
  • Q3 2014 Digital Marketing Report

    IgnitionOne released the latest version of its quarterly digital marketing report. The Q3 Digital Marketing Report takes a look at the digital marketing trends from this quarter. Some key findings from the report include: Yahoo!/Bing gains market share against Google: In its best showing since Q1 2009, Yahoo!/Bing increased their US paid search market share to 25% compared to Google’s 75%. Yahoo!/Bing search gets more expensive: Yahoo!/Bing partner networks see a 5.8% drop in traffic YoY, but the large increase in CPCs causes overall partner network spend to increase 17.6%. Phones edge-out tablets in paid search spend: For the first [...]
    Read more
  • Forcing Close Variant Matching: The End of Exact as We Know It or Efficiently Reducing Clutter?

    Google announced last week that it was enforcing “close variant matching” to all exact and phrase match keywords. While this has been an option – and, to be sure, the default setting within AdWords Keyword Matching Options – for marketers since it was first introduced in 2012, starting in late September it will be the law of the land. Advertisers will no longer be able to opt out. Close Variant Matching allows advertisers to show ads for queries that are considered “plurals, misspelling, or close variants” of their Exact and Phrase Match keywords. Close variations are defined as misspellings, singular [...]
    Read more
  • Are You Ready for Google Shopping Campaigns?

    Google plans to migrate all remaining legacy Product Listing Ads (PLA) campaigns to Google Shopping. Here are some questions to ensure you're ready: What are the differences between the old PLA campaigns and Shopping Campaigns? Are your product feeds optimized for Shopping Campaigns? Do you have a plan for measuring the performance of Shopping Campaigns and comparing them to old PLA campaigns? Is budget set aside for your Shopping efforts, or is it lumped into your Search budget?
    Read more
  • Engagement Scoring and Portfolio Optimization

    Portfolio Optimization allows for the optimal spending of each dollar for highest return possible, aiming for the highest efficiency aggregate. Currently this efficiency is targeted using mostly standard revenue metrics (Orders, Revenue, ROI, COS, etc.). IgnitionOne’s proprietary Engagement Score, which measures the historical and real-time behavior of each individual visiting your site, allows for deeper insights beyond revenue at the user level. If engagement scores are used in conjunction with standard revenue metrics it has the potential to significantly improve the accuracy/insights in automated portfolio bidding.
    Read more
  • Q2 2014 Digital Marketing Report

    IgnitionOne released its Q2 2014 report, which delves into the digital marketing trends from this quarter. Key findings in the report: Q2 continues growth for search – With year-over-year (YoY) growth slightly accelerated over the previous quarter, US search saw advertising spend up 9% when compared to Q2 in 2013. Smartphones level the mobile device playing field  – Smartphone spend is now nearly equal to tablets as both mobile devices combined comprise 27% of total US search spend. Spending growth YoY for tablets is up 47% while smartphones spend is up 173%. Google regains engine market share– The Yahoo!/Bing Network [...]
    Read more
  • POV: What BING enhanced campaigns changes mean for sophisticated marketers

    The announcement from Bing greatly affects sophisticated advertisers. While the change will clearly continue the adoption trend of mobile search advertising, started by Google Enhanced Campaigns (GEC) in 2013, it is unfortunately at the expense of advanced marketers, such as our clients. Following in Google’s steps, Bing hopes to make it “easier” and require fewer assets to manage with one campaign for all devices and a handful of modifiers as opposed to duplicating or triplicating campaigns. Unlike GEC however, Bing is providing some level of control over Tablets via multipliers – discussed in more detail later. It will certainly make it [...]
    Read more
  • Mobile Email Opens Report

    Mobile device use has reshaped the way marketers connect with audiences, and how consumers engage with brands. The rapid adoption of smartphones and tablets in recent years has forced marketers out of their comfort zones and into a new age where the customer can exert greater control. With device in hand, consumers dictate levels of brand interaction, controlling how, when, and on what device they choose to engage. Layer on this greater competition for attention, more distractions, challenges of tracking the same person across their multiple devices and the overload of information available and you can see why it remains imperative for marketers to embrace new approaches, [...]
    Read more
  • Betting on Digital: Reputation, Regulation & the fight for ROI

    Gambling brands – referred to largely as being in the business of gaming – are some of the most well known in the British retail landscape, but the polarising effect they have on the public means it is one of the toughest industries for a digital marketer. In an industry fraught with sensitivity and controversy, digital marketers must navigate a wealth of challenges and obstacles – some foreseeable, some not – to not just deliver against their marketing and business goals, but to do so in a way that combines commercial priorities with responsible outcomes. Some would argue that balancing [...]
    Read more
  • The Forrester™ Wave: Data Management Platforms

    Introducing the first-ever Forrester Wave™ report evaluating the top DMP providers, in which Knotice, (now part of IgnitionOne) stands out as a strong performer, recognized for its first-party domain orientation and ability to close the loop on end-to-end customer lifecycle management. Download your copy to learn more about: Connecting the data points, automatically linking anonymous data with known profiles in real time... Making use of seemingly unrelated data streams for more meaningful analytics and marketing experiences... How leading DMP vendors stack up - especially when it comes to first-party orientation, privacy issues, customer satisfaction scores, and more.
    Read more

×