Thought Leadership

  • IgnitionOne Summer Reading List

    We’ve asked our global team for their best industry book recommendations to help kick off the season. From marketing technology to humorous nonfiction and beyond, take a look at their favorites and enjoy a summer spent exploring new ideas. Download this handy guide now.   You can access it here
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  • Quick Wins With Your DMP Handbook

    Learn how to get your DMP working for you sooner, rather than later. In this 18-page Quick Wins With Your DMP handbook, you’ll find actionable suggestions and ideas that present a new way of looking at data to help you gain deeper results, faster. Start getting real value from your DMP right out of the gate with this guide, which includes examples and case studies for reference. Download the Handbook here
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  • What is a DMP and Why do I need one?

    Access the recorded replay to learn about: Unleashing the power of a DMP Understanding the value of what’s in it for for you and the Marketing, CRM, IT and Finance teams Achieving the holy grail of personalized marketing across all touch points Understanding the expected return on investment Preparing a business case and your definitive checklist to get started Click here to access the webinar  
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  • Digital Marketing Report: Q1 2015

    Keep up on the latest research on digital marketing trends for the first quarter of 2015. Our latest quarterly report focuses on the key metrics in paid search, programmatic display, FBX and mobile advertising.   Learn more about these trends : Strongest search spend growth in three years ... Mobile search growth high but continues to normalize... Yahoo!/Bing grow market share for third straight quarter... Facebook more than triples eCPM... Mobile display continues to explode... Download your free copy now.  
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  • Customer Data Integration Handbook

    This new 24-page guide, “Customer Data Integration Handbook,” provides a blueprint and step-by-step considerations as you approach the consolidation of data to maximize its effective use. Download the Handbook here
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  • Digital Autosalon 2015

    Did the Brussels Motor Show shift to a higher gear?: 6 statistics over the digital impact of the offline event The Brussels Motor Show is the annual meeting of the automotive industry with current and future clients. The freshly polished cars make fantasies run wild, but also encourage buyers. The effect of the Brussels Motor Show is not only felt in the hundreds of thousands of visitors during the 10 days of the event, but also in the increased sales figures. Is this positive trend also to be seen in the online and customer engagement? IgnitionOne examined the browsing behavior of [...]
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  • Measurement is a Digital Media Buyer’s Best Friend

    How does your DMP measure up?   In this report, Forrester provides new information and insights on the top Data Management Platform (DMP) vendors for 2015. Get this latest report, compliments of IgnitionOne, to learn more about DMPs, data maturity, and how to better use measurement to drive results and reach “measurement nirvana.” Included in this report: The top 10 DMP vendors and what they each offer A self-assessment quiz to see how well you measure up when it comes to measurement Info on the 3 types of measurement you need most Who is doing measurement right today and the metrics they need tomorrow. Get [...]
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  • The Big Book of Digital Marketing

    This all-inclusive resource is a compilation of articles and insights providing marketers with an overview of the latest shifts, trends and fundamentals in the marketing landscape in 2015. Understanding Marketing Tech Strategies to approach the dynamic marketing-tech space while transformations within technology companies and categories continue to converge. Mastering Programmatic/RTB Get information you need to shine light onto one of the fastest-growing developments in the media space. Using Cross-Device Customer Data With the challenge of fragmented consumer media habits and the role of mobile in the world of digital advertising, marketers need to bridge the gap across devices and learn [...]
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  • Gartner: Magic Quadrant for Digital Marketing Hubs

    Gartner Positions IgnitionOne as a Visionary in its First-Ever Review of Digital Marketing Hubs Gartner Research “Magic Quadrant for Digital Marketing Hubs” report, an independent review of top marketing technology platforms. The report is an evaluation of technologies designed to help CMOs and digital marketing leaders who face increasing pressure for results under an increasingly fragmented environment. This is driving the need for a common, comprehensive pool of profile data, analytics and workflow resources, served by a digital marketing hub, as the report details. If you’d like to learn more about the report and it’s findings – including IgnitionOne placed [...]
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  • Digital Marketing Report: Q4 2014

      Get access to the latest research on digital marketing activities and spend across the final quarter of 2014. Our newest quarterly report focuses on the trends in paid search, programmatic display, FBX and mobile and the reasons behind the findings.   Learn more about these trends : Yahoo !/Bing shows historic growth at best share since 2008... 2014 ends with a strong Q4 for Paid Search... Phones and Tablets pull even in spend share growth... Mobile display growth continues... Healthy growth in programmatic display... Download your free copy now.  
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  • Ad Tech, Marketing Tech and the Future of Connected Consumer Conversations

    No doubt consumers today have high expectations. They demand a consistent message and brand experience regardless of the channel or means or device through which they choose to engage. What starts with a search or a display ad view may lead to a site visit, a store visit, an email send, a phone call, a Facebook share, a retweet and even a conversion. Our post-campaign world is moving quickly toward a Future of Connected Consumer Conversations. To best engage with today’s consumers, marketers need to think in “conversations” instead of campaigns, and in “context” instead of in channels. For marketers, [...]
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  • Digital Marketing Report: Mid Q4 2014

      Get access to the latest research on digital marketing activities and spend across the recent Thanksgiving shopping weekend. Our mid-Q4 2014 report highlights focuses on retail-specific activity data, sharing trends, growth areas and the reasons behind the findings.   Learn more about these trends: Mobile phones dominate digital marketing growth... Sleepy Saturday wakes up to much higher paid search activity... Desktop search impressions drop... Cyber Monday growth stalls except on Mobile... Programmatic Display Grows as advertisers delivered fewer, more targeted and effective ads.   Download your free copy now.  
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  • Q3 2014 Digital Marketing Report

    IgnitionOne released the latest version of its quarterly digital marketing report. The Q3 Digital Marketing Report takes a look at the digital marketing trends from this quarter. Some key findings from the report include: Yahoo!/Bing gains market share against Google: In its best showing since Q1 2009, Yahoo!/Bing increased their US paid search market share to 25% compared to Google’s 75%. Yahoo!/Bing search gets more expensive: Yahoo!/Bing partner networks see a 5.8% drop in traffic YoY, but the large increase in CPCs causes overall partner network spend to increase 17.6%. Phones edge-out tablets in paid search spend: For the first [...]
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  • Forcing Close Variant Matching: The End of Exact as We Know It or Efficiently Reducing Clutter?

    Google announced last week that it was enforcing “close variant matching” to all exact and phrase match keywords. While this has been an option – and, to be sure, the default setting within AdWords Keyword Matching Options – for marketers since it was first introduced in 2012, starting in late September it will be the law of the land. Advertisers will no longer be able to opt out. Close Variant Matching allows advertisers to show ads for queries that are considered “plurals, misspelling, or close variants” of their Exact and Phrase Match keywords. Close variations are defined as misspellings, singular [...]
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  • Are You Ready for Google Shopping Campaigns?

    Google plans to migrate all remaining legacy Product Listing Ads (PLA) campaigns to Google Shopping. Here are some questions to ensure you're ready: What are the differences between the old PLA campaigns and Shopping Campaigns? Are your product feeds optimized for Shopping Campaigns? Do you have a plan for measuring the performance of Shopping Campaigns and comparing them to old PLA campaigns? Is budget set aside for your Shopping efforts, or is it lumped into your Search budget?
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  • Engagement Scoring and Portfolio Optimization

    Portfolio Optimization allows for the optimal spending of each dollar for highest return possible, aiming for the highest efficiency aggregate. Currently this efficiency is targeted using mostly standard revenue metrics (Orders, Revenue, ROI, COS, etc.). IgnitionOne’s proprietary Engagement Score, which measures the historical and real-time behavior of each individual visiting your site, allows for deeper insights beyond revenue at the user level. If engagement scores are used in conjunction with standard revenue metrics it has the potential to significantly improve the accuracy/insights in automated portfolio bidding.
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  • Q2 2014 Digital Marketing Report

    IgnitionOne released its Q2 2014 report, which delves into the digital marketing trends from this quarter. Key findings in the report: Q2 continues growth for search – With year-over-year (YoY) growth slightly accelerated over the previous quarter, US search saw advertising spend up 9% when compared to Q2 in 2013. Smartphones level the mobile device playing field  – Smartphone spend is now nearly equal to tablets as both mobile devices combined comprise 27% of total US search spend. Spending growth YoY for tablets is up 47% while smartphones spend is up 173%. Google regains engine market share– The Yahoo!/Bing Network [...]
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  • POV: What BING enhanced campaigns changes mean for sophisticated marketers

    The announcement from Bing greatly affects sophisticated advertisers. While the change will clearly continue the adoption trend of mobile search advertising, started by Google Enhanced Campaigns (GEC) in 2013, it is unfortunately at the expense of advanced marketers, such as our clients. Following in Google’s steps, Bing hopes to make it “easier” and require fewer assets to manage with one campaign for all devices and a handful of modifiers as opposed to duplicating or triplicating campaigns. Unlike GEC however, Bing is providing some level of control over Tablets via multipliers – discussed in more detail later. It will certainly make it [...]
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  • Mobile Email Opens Report

    Mobile device use has reshaped the way marketers connect with audiences, and how consumers engage with brands. The rapid adoption of smartphones and tablets in recent years has forced marketers out of their comfort zones and into a new age where the customer can exert greater control. With device in hand, consumers dictate levels of brand interaction, controlling how, when, and on what device they choose to engage. Layer on this greater competition for attention, more distractions, challenges of tracking the same person across their multiple devices and the overload of information available and you can see why it remains imperative for marketers to embrace new approaches, [...]
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  • Betting on Digital: Reputation, Regulation & the fight for ROI

    Gambling brands – referred to largely as being in the business of gaming – are some of the most well known in the British retail landscape, but the polarising effect they have on the public means it is one of the toughest industries for a digital marketer. In an industry fraught with sensitivity and controversy, digital marketers must navigate a wealth of challenges and obstacles – some foreseeable, some not – to not just deliver against their marketing and business goals, but to do so in a way that combines commercial priorities with responsible outcomes. Some would argue that balancing [...]
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  • The Forrester™ Wave: Data Management Platforms

    Introducing the first-ever Forrester Wave™ report evaluating the top DMP providers, in which Knotice, (now part of IgnitionOne) stands out as a strong performer, recognized for its first-party domain orientation and ability to close the loop on end-to-end customer lifecycle management. Download your copy to learn more about: Connecting the data points, automatically linking anonymous data with known profiles in real time... Making use of seemingly unrelated data streams for more meaningful analytics and marketing experiences... How leading DMP vendors stack up - especially when it comes to first-party orientation, privacy issues, customer satisfaction scores, and more.
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  • Integrated Marketing Playbook

    Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. But what holds us back as an industry are the divisions between marketing silos that keep us from accessing truly actionable insights across all marketing strategies.   We have written this guide to serve as a valuable resource when mapping out how to approach integrated digital marketing in your organization.
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