Search is the most powerful way to reach customers with a clear intent and the best way to reach people who want to hear from you. But to do paid search right, you need a world-class technology behind you to make every keyword, every ad, every click efficient and effective.
IgnitionOne pioneered search marketing automation and continues to deliver world-class search solutions. Our search technology uses proprietary algorithms to accurately forecast keyword performance at varying spend levels so you can automate bidding based on your goals.
Get amazing results with a central interface for managing, buying, optimizing, tracking and reporting on your search campaigns across all of the major engines and devices.
Improve your return on ad spend by taking the guesswork out of budgeting with our predictive optimization engine. This is what we mean when we say “Simplified.”
- Engagement Optimization: Want to use search to drive engagement on your site? We can do that by optimizing bids based on site behavior and user behavior metrics.
- Google Shopping Support: Manage and optimize product listings in Google Shopping and benefit from predictive bid optimization.
- Landing Page Testing Tools: Improve conversions from leads who arrive at your site from advertising with our A/B landing page optimization tools.
- Global Capabilities: All major currencies, languages and search engines supported, including Google, Bing, Yahoo!, Baidu, Yandex and AOL.
Among the Best
IgnitionOne was named a Strong Performer in the bid management software evaluation by independent research firm Forrester Research, Inc. In The Forrester Wave™: Bid Management Software Providers, Forrester researched, analyzed, and compared five companies to evaluate platforms for managing paid search media.
IgnitionOne scored the most top ranks (5) in the categories that contributed to the current offering score, including:
- Media Support
- Conditional Bid Optimization
- Mobile Management
Forrester shares this about the IgnitionOne Digital Marketing Suite:
Direct-response marketers and agencies will like the operational assets available through IgnitionOne. Its editable workflow is multicollaborator-friendly. It supports 11 display networks and can programmatically create mobile-device-specific ad versions
Predictive Portfolio Optimization
One of IgnitionOne’s differentiators is our predictive optimization tool, SPOT®. SPOT utilizes proprietary algorithms based on advanced statistical modeling technologies to accurately forecast keyword performance at varying spend levels so you can determine how aggressive bids should be based on your goals, and optimize your spend to where it will receive maximum impact.
We’ve seen our volume of subscriptions coming from search double in volume while the cost has gone down in half. The click-through-rate has improved 65% and CPCs have gone down by 50% It’s a great success.
– My-Chau Nguyen, Sr VP, Direct Sales and Marketing, Sirius XM