Press

  • IgnitionOne Appoints Mark Ambrose as Chief Operating Officer

    September 22, 2016 – IgnitionOne, the global marketing cloud leader, has appointed Mark Ambrose as Chief Operating Officer, leading the company’s day-to-day operations and working closely with the CEO, Will Margiloff, to execute on the vision of the IgnitionOne Platform. “Mark brings with him deep experience with innovative companies and will be instrumental in helping IgnitionOne continue to simplify marketing and help marketers win,” said Margiloff, “With his addition to our leadership team IgnitionOne is further positioned for growth.” Prior to joining IgnitionOne, Mark held senior leadership roles at Neustar, a publicly-traded provider of real time information and analytic services, […]
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  • IgnitionOne Recognized for Game-Changing Score Technology

    August 1, 2016 – Digiday Recognizes IgnitionOne’s Score-Powered Marketing Capabilities as the Standout Cloud Data Integration Platform  IgnitionOne announced that it has been selected as the winner of the 2016 Digiday Signal Awards within the category of Best Cloud Data Integration Platform, with special recognition for the IgnitionOne Score. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. The IgnitionOne Score is at the center of the company’s digital marketing platform, allowing marketers to ‘score’ each customer within that customers individualized journey. The Score […]
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  • IgnitionOne Wins Stratus Award for One-of-a-Kind Score Technology

    The Business Intelligence Group Recognizes IgnitionOne’s Proprietary Scoring Capabilities as Key in Earning Top Spot in Platform Category  New York, July 20, 2016 — IgnitionOne today announced that the IgnitionOne Score has been selected as the winner of the Business Intelligence Group’s 2016 Stratus Award within the category of Platform as a Service. BIG sought to identify the companies, products and people that are offering unique solutions that take advantage of cloud technologies. The IgnitionOne Score is the core of the company’s score-powered marketing platform, allowing marketers to know where each individual is currently located within the customer journey. It […]
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  • U.S. Search Spend Drops for Second Time since 2009, Mobile Search Defies Trends in IgnitionOne Q2 2016 Digital Marketing Report

    July 14, 2016 — IgnitionOne, a global marketing cloud leader, today released its Q2 2016 Digital Marketing Report, demonstrating both steady trends and an interesting look at changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the second time since 2009, down 1% year over year (YoY). Despite overall search spend trends, mobile continues to dominate the space, with spend up 55% YoY. Google pushed ahead of Facebook this quarter, with spend up 35% while Facebook spend grew 22% YoY. Topics covered in the report include: Search spend continues down trend for second quarter U.S. […]
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  • IgnitionOne Appoints Dr. Ken Rona as Chief Data Scientist

    July 12, 2016 — IgnitionOne, the global marketing cloud leader, has appointed Dr. Ken Rona as Chief Data Scientist, leading the team responsible for developing and maintaining the IgnitionOne proprietary scoring and optimization algorithms and data models that drive performance for customers across its platform. “Ken’s abilities and thought leadership on the use of Data Science in digital marketing is a perfect fit for IgnitionOne, and reflects our commitment to provide clients with the models and tools necessary to drive desired advertising outcomes at scale,” said Tom Iler, CIO of IgnitionOne, “We’re excited to add his leadership to our team as […]
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  • U.S. Paid Search Spend Sees First Drop in Six Years, Mobile Impressions Continue to Rise in IgnitionOne Q1 2016 Digital Marketing Report

    Q1 2016 Digital Marketing Report Highlights U.S. Paid Search down -5%, Impressive Rise in Mobile Impressions and Facebook Dominating in Programmatic Display NEW YORK, April 11, 2016 — IgnitionOne, a global marketing cloud leader, today released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the first time in 6 years, down 5% year over year (YoY). Mobile continues to be the star of search, demonstrating the largest jump in impressions in several years at 19% year over year. Programmatic display is up […]
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  • The Big Book of Digital Marketing, Vol. II Provides an All-Inclusive Marketing Resource for an Evolving Landscape

    February 4, 2016 – Free e-Book from IgnitionOne and Netmining Delivers Insights, Strategies and Best Practices in Engagement Scoring, Ad Tech, Programmatic and the Cross-Device Landscape  IgnitionOne, global leaders in proprietary engagement scoring and integrated marketing and advertising solutions, and Netmining, leading providers of programmatic data-driven targeting solutions, have released the “Big Book of Digital Marketing, Volume II” – a compilation of thought leadership from across the organizations’ global teams. The first edition of this all-inclusive resource was published in 2015, and can be found here. The second volume provides marketers with the latest shifts, trends and fundamentals in the […]
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  • IgnitionOne Appoints Tom Iler as Chief Information Officer

    February 2, 2016 IgnitionOne, the global marketing cloud leader, today announced it has appointed Tom Iler as Chief Information Officer to oversee the company’s global technology organization. In this role, he will be responsible for development, support and operation of IgnitionOne’s flagship Digital Marketing Suite. “IgnitionOne prides itself in having a world-class engineering team, and the addition of Tom really solidifies that for us,” said Will Margiloff, CEO of IgnitionOne. “He has a proven track record in diverse environments, which is crucial when dealing with the wide array of solutions in our platform. The addition of his leadership and expertise […]
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  • Google Display Rebounds, Outpacing Facebook in Growth from Thanksgiving Through End-of-Year, U.S. Paid Search Impressions See Impressive Rebound

    January 13, 2016 —  Q4 Digital Marketing Report Highlights Paid Search Increases of 18% and Programmatic Display Growth of 29% YoY IgnitionOne, a global marketing cloud leader, today released its Q4 2015 Digital Marketing Report, demonstrating continuing trends in digital advertising metrics. Q4 marked the fifth straight quarter of growth in paid search spend in the U.S, up 18% year-over-year (YoY), as well as an impressive 29% increase in spend for programmatic display. From Thanksgiving weekend through the end of the year, Google came out ahead of Facebook in growth, in part due to a market shift toward contextual prospecting […]
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  • IgnitionOne Wins Top Performing Campaign at the 2015 Digital Marketing Awards

    December 3, 2015 IgnitionOne, the global leader in cloud-based digital marketing technology, today announced it has won the “Most Performing Campaign for the Automotive Scene” at the 2015 Digital Marketing Awards. The Digital Marketing Awards recognized IgnitionOne for its ground breaking work on Toyota Custom Audiences for Facebook. In the case study, Toyota was able to increase conversions 100% by using IgnitionOne’s propriety Engagement Score to enhance the relevance of targeting on Facebook. This was the first time that a brand combined Facebook Custom Audiences with an outside technology, IgnitionOne’s proprietary Engagement Score, resulting in a surge in conversions. “IgnitionOne’s scoring […]
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  • Facebook Clobbers Google in Display Growth, Yahoo Gemini Brings Big Changes

     October 9, 2015 – Q3 Digital Marketing Report from IgnitionOne highlights continuing trends in digital advertising, as paid search increases 12% and programmatic display grew 7% YoY IgnitionOne, a global marketing cloud leader, today released its Q3 2015 Digital Marketing Report, highlighting trends and data for digital marketing across search, programmatic display, social and mobile. The Q3 report demonstrated continuing trends in digital advertising metrics, marking the fourth straight quarter of growth in paid search spend in the U.S, up 12% year-over-year (YoY), as well as a 7% increase in spend for programmatic display. Facebook continued its strong display growth, […]
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  • New Independent Research Shows Marketers Fall “Drastically Short” in Solving the Cross-Channel Puzzle

    September 30, 2015 Commisioned Research Details How High-Growth Companies are More Likely to Take a Holistic Approach to Achieve Greater Results Across Channels  A new study released today by Forrester Consulting, (commissioned by IgnitionOne) entitled “Orchestrating The Cross-Channel Experience: How Changes To Data And Measurement Foster Cross-Channel Success” details current state of marketing data and channel integration among marketers across the US, UK, France and Germany. Findings include: Only 27% of marketers have unified their measurement capabilities to understand the holistic experience across channels and devices… The majority of firms remain channel-driven and siloed – 67% of firms report that […]
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  • Boost Media, DialogTech and IgnitionOne Announce New Partnership

    September 15, 2015 The Combined Technology Solutions Deliver Improved Performance and Personalized Messaging Strategies to Marketers Boost Media, DialogTech, and IgnitionOne today announced a partnership that will dramatically enhance marketers’ ability to drive digital advertising performance across search, social and display. This new partnership aligns Boost Media, the leader in creative optimization marketing technology, with DialogTech, the market leader in call analytics and delivery, and IgnitionOne, a comprehensive marketing cloud leader. Effectively reaching and engaging with customers has grown increasingly complex due to the widespread use of technology and proliferation of devices. Customers in every market demand new levels of […]
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  • IgnitionOne to Host Webinar Detailing How Data Can Increase the Likelihood of Repeat Customers

    July 15, 2015 NEW YORK – Digital marketing leaders are invited to join IgnitionOne on Wednesday, July 22nd for an exclusive webinar that explains how to get one-time customers to buy again using customer data collected by a DMP (data management platform). According to Aberdeen Research, the rate of customer retention is 14% higher among companies that use big data, which means your DMP is capable of delivering big results on engagement – you just have to know what insights to look for and how to use them. Dive into this webinar to understand how the data gathered from a DMP […]
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  • Google Recovers Losses in Paid Search Share, Facebook Continues to Surge in Display Share

    NEW YORK – July 9, 2015 Q2 Digital Marketing Report from IgnitionOne highlights strong growth as paid search increases 22% and programmatic display grew 33% YoY IgnitionOne, a global marketing cloud leader, today released its Q2 2015 Digital Marketing Report, highlighting trends and data for digital marketing across search, programmatic display, social and mobile. The Q2 report marks the third straight quarter of strong growth for paid search spend in the U.S., up 22% year-over-year (YoY). Much of the gains in paid search were driven by growth in mobile search, with mobile phone spend up 71% YoY and growth for […]
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  • IgnitionOne Appoints Barry Schnur as Senior Vice President of Client Success

    JUNE 16, 2015 – NEW YORK Former Silverpop executive brings deep SaaS experience to the marketing cloud leader IgnitionOne, the global marketing cloud leader, today announced it has appointed Barry Schnur as Senior Vice President of Client Success. In his new role, Schnur will be responsible for ensuring the success of IgnitionOne’s clients in getting the most value from the company’s Digital Marketing Suite – from implementation through to product and service delivery. He will oversee the company’s implementation teams as well as the client services teams along with providing his expertise to IgnitionOne’s other client training and support teams. Schnur […]
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  • EY Announces IgnitionOne CEO Will Margiloff is an EY Entrepreneur Of The Year 2015 Award finalist in New York

    June 3, 2015 –NEW YORK – EY announced that Will Margiloff, CEO of IgnitionOne, a global leader in cloud-based digital technology, is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the New York Region. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Margiloff was selected as a finalist by a panel of independent judges. Award winners will be announced at a special gala event on Tuesday, June 16 at the Marriott Marquis. “When we started IgnitionOne, I knew […]
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  • IgnitionOne Wins 2015 Hubbies Award for Most Innovative Integrated Marketing Suite

    May 13, 2015 –NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, today announced it has won the 2015 Hubbies Award for Most Innovative Integrated Marketing Suite for the company’s Digital Marketing Suite (DMS). The Hubbies are created by The Hub, which covers innovation and technology in digital marketing. The awards celebrate breakthrough digital campaigns and the platforms that enable them. The Hubbies recognized IgnitionOne for its technology innovation, noting how the DMS helps set the standard for what marketing platforms can achieve. Winning technologies honored by The Hubbies are bold, relevant, and demonstrably effective – measured […]
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  • US Paid Search Surges; Highest Growth in Three Years

    NEW YORK – March 31, 2015 Quarterly report highlights 26% year-over-year spend growth for Q1 2015 as Yahoo!/Bing chip away at Google’s share with highest market share in the partnership’s history IgnitionOne, a global marketing cloud leader, released its Q1 2015 Digital Marketing Report today, highlighting trends and data for digital marketing across search, programmatic display, social and mobile. The report is the latest in the longest continuous and comprehensive study on SEM and Digital trends.  The Q1 report highlights the highest year-over-year (YoY) growth in U.S. paid search spend in three years at 26%. This is the third-highest percentage […]
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  • IgnitionOne Releases Definitive Customer Data Integration Handbook

    New York – March 12, 2015   Newest guidebook from marketing cloud leader helps marketers get the most value from a DMP investment IgnitionOne, a global leader in cloud-based digital marketing technology today announced the release of the “Customer Data Integration Handbook.” the free ebook provides marketers with a blueprint and step-by-step considerations needed to approach the consolidation of data to maximize its effective use within a Data Management Platform (DMP). IgnitionOne has created this handbook to address the needs of marketers who may recognize the value of a DMP or marketing cloud solution but seek further insights into the planning and strategy necessary to ensure a […]
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  • IgnitionOne Announces Appointment of Industry Veteran as UK Managing Director

    London – February 18, 2014 – IgnitionOne, the global leader in cloud-based digital marketing technology, has announced the appointment of Florian Gramshammer as Managing Director UK. Gramshammer, a leading figure in the digital landscape brings over 10 years’ experience to the company, including over 7 years at CJ Affiliate by Conversant growing business across the UK and Spain. In his new role at IgnitionOne he is responsible for the day-to-day management of the commercial and client services teams – spearheading the growth of IgnitionOne in the UK and reporting to Chief Operating Officer Jonathan Ragals. Florian Gramshammer said “IgnitionOne is […]
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  • Lengow and IgnitionOne in Partnership to Improve your Google Shopping Campaigns

    Paris – February 5, 2015 IgnitionOne, a global leader in cloud-based digital marketing technology, today announced its partnership with Lengow, developer of an innovative feed management solution, which enables online retailers to optimise visibility and profitability of their products on all online channels. IgnitionOne’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices and channels including paid search. In spring 2014, Product Listing Ads (PLA) became Google Shopping Campaigns in Europe. In addition to the name […]
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  • The Big Book of Digital Marketing Delivers Essential Knowledge on Complex Topics for Marketing Success

    NEW YORK – January 21 2015 Free e-Book from IgnitionOne and Netmining contains insights and best practices for better understanding ad tech, programmatic and the cross-device landscape IgnitionOne, global leaders in cloud-based digital marketing, and Netmining, leading providers of programmatic data-driven targeting solutions, have released the “Big Book of Digital Marketing” – a compilation of thought leadership from across the organizations’ global teams. This all-inclusive resource provides marketers with an overview of the latest shifts, trends and fundamentals in the marketing landscape for 2015. Key areas addressed in the book include: Understanding Ad Tech: Strategies to approach the dynamic ad-tech […]
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  • Yahoo!/Bing Secures Biggest US Search Market Share since Before Search Alliance

    NEW YORK – Jan 13, 2015 IgnitionOne’s quarterly report shows robust quarter across digital marketing includes huge growth in mobile advertising IgnitionOne, a global leader in cloud-based digital marketing technology, released a Q4 2014 report today, highlighting trends and data for digital marketing across search, programmatic display, social and mobile. During this time the Yahoo!/Bing partnership grabbed the largest share of the US paid search market since 2008 following two quarters of strong growth. Mobile devices also show strong growth in both search and display advertising. Digital marketing figures are released quarterly by IgnitionOne, which manages more than $1.5 billion […]
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  • IgnitionOne Introduces MobileAssist, a Ground-Breaking Innovation to Track Cross-Device Conversions

    Las Vegas – January 8, 2015  Solves Massive Industry Challenge by Allowing Marketers to Tie Mobile Advertising Spend to Sales on Other Devices and Channels IgnitionOne, a global leader in cloud-based digital marketing technology today announced the release of MobileAssistSM, a solution that helps marketers track cross-device conversions, a break-through that overcomes an obstacle that has held back the true potential for mobile advertising. As consumers move to spending greater time on mobile devices which encompass 60% of the minutes spent on digital compared to 40% on desktop[1], marketers are in turn moving budget to advertising across these devices. The […]
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  • Gartner Positions IgnitionOne among Visionaries in its First Ever Magic Quadrant for Digital Marketing Hubs

    December 18, 2014 IgnitionOne Positioned Furthest in Completeness of Vision within the Visionaries Quadrant NEW YORK –  IgnitionOne, a global leader in cloud-based digital marketing technology today announced it has been positioned by Gartner, Inc. as a “Visionary” in the “Magic Quadrant for Digital Marketing Hubs”[i]. Evaluation based on completeness of vision and ability to execute. Gartner’s report places IgnitionOne furthest along the “completeness of vision” axis within the Visionaries quadrant. “We are proud to be positioned in the Visionaries Quadrant of Digital Marketing Hubs by Gartner and consider it a confirmation of the Digital Marketing Suite’s (DMS) role in […]
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  • Explosive Growth in Mobile Drives Holiday Weekend Digital Spend Increases

    Dec 5, 2014 NEW YORK –  IgnitionOne, a global leader in cloud-based digital marketing technology, released a mid-quarter report today, highlighting another strong Thanksgiving weekend for digital marketing. Mobile devices represented a growth area for retail marketing, with huge increases in search spending for smartphones. Digital marketing figures are released quarterly by IgnitionOne, which manages more than $1.5 billion in online advertising. Key findings in the report:  Mobile phones dominate US Search: Mobile continues to empower consumer engagement. Not surprisingly, mobile phones saw the largest growth among device types (including tablets) at 184% YoY Sleepy Saturday wakes up to much […]
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  • Webinar to Explore Ad Tech, Marketing Tech and the Future of Connected Consumer Conversations

    NEW YORK, Nov. 25, 2014 — Today’s consumers have high expectations. They demand a consistent message and brand experience regardless of the channel or means or device through which they choose to engage. In order to meet these expectations, marketers need to think in “conversations” instead of campaigns, and in “context” instead of in channels.  For marketers, that means adoption of new marketing methods, including data integration solutions (as opposed to data integration projects). To address the changing consumer landscape, IgnitionOne will be hosting an exclusive live webinar at 1 p.m. EST on Dec. 3rd. There is no cost to participate, […]
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  • IgnitionOne Digital Marketing Suite 3.0, Most Integrated Marketing Cloud to Date, Now Available

    NEW YORK – November 20, 2014  New release does what Adobe, Salesforce, Oracle and others have dreamt about, integrates true data management with channel activation bringing martech and adtech together IgnitionOne, the global leader in cloud-based digital marketing technology, today announced the newest version of its Digital Marketing Suite (DMS). The industry’s first, most feature rich and integrated marketing technology continues to deliver innovation with the release of the DMS 3.0.  This new release helps CMOs and practitioners by providing the industry’s most simplified multi-product navigation , greater adtech/martech integration, cross-device analysis and visualizations with fully customizable dashboards, cross-channel media [...]
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  • Yahoo!/Bing Has Largest Market Share Increase Against Google in Five Years, According to New Digital Marketing Research

    NEW YORK – October 1, 2014 IgnitionOne, the global leader in cloud-based digital marketing technology, released its quarterly digital marketing report today, highlighting positive growth for Q3 2014. The report focuses on the growth of search advertising on mobile devices, other paid search trends and programmatic display advertising. Digital marketing figures are released quarterly by IgnitionOne. It is the longest continuously running quarterly report on Digital Marketing trends. Since the report’s inception, IgnitionOne has tracked more 110 billion display impressions and more than 3.4 billion clicks. Key findings in the report: Yahoo!/Bing gains market share against Google: In its best […]
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  • IgnitionOne Receives No. 1 Ranking in Latest Marketing Technology Research

    NEW YORK, Sept. 4, 2014 IgnitionOne, the global leader in cloud-based digital marketing, announces that it has received the No. 1 ranking in Gigaom Research’s “Sector Roadmap™: Marketing Technology Platforms.” Today’s marketers need more than just point solutions. They need technology that centralizes user data, making it actionable across media, website and CRM channels to help them manage, evaluate and improve campaigns and workflow. To help marketers select the best technology for their needs, Gigaom evaluated six top technology providers including IgnitionOne, Adobe and Salesforce. “Of the companies we examined, IgnitionOne…align[s] best with the trends we deemed most critical,” notes […]
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  • IgnitionOne Strengthens Management Team with Addition of Jon Baron

    LONDON– August 20, 2014 TagMan Founder joins IgnitionOne as Global Chief Revenue Officer  IgnitionOne, the global leader in cloud-based digital marketing, has appointed Jon Baron as its global chief revenue officer. A seasoned technology professional, Baron brings over 15 years of digital, managerial and SaaS experience to IgnitionOne. In his new role at the company, Baron will be responsible for expanding revenue opportunities to benefit both advertising agencies and brand marketers, and will oversee global sales efforts. In addition, he will be responsible for driving aggressive revenue targets for the company. “I am delighted to have Jon as part of […]
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  • IgnitionOne Brings Predictive Bid Optimization to Google Shopping Campaigns

    NEW YORK – August 19, 2014 Digital Marketing Suite to Offer Full Support, Simplifying Marketing for Retailers IgnitionOne, the global leader in cloud-based digital marketing technology, today announced the full support of Google Shopping campaigns as a feature of its Digital Marketing Suite (DMS). As a fully integrated function within the DMS, IgnitionOne now offers feed management, campaign management, and tracking and reporting functionality to support this new campaign type. With the new Google Shopping features in the IgnitionOne’s DMS , retailers will be able to take advantage of the company’s proprietary predictive bid optimization technology while performing campaign management […]
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  • IgnitionOne Strengthens Mobile Offering with Acquisition of Leading Mobile Marketing Technology, Human Demand

    NEW YORK – August 13, 2014 Adds Mobile Display Advertising, Cross-Device Tracking and Advanced Targeting to Cloud-based Digital Marketing Suite  IgnitionOne, a global leader in cloud-based digital marketing technology, today announced that it has completed the acquisition of Human Demand, a leading mobile marketing technology company providing mobile advertising, audience and tracking solutions to marketers. With this acquisition, New York City-headquartered IgnitionOne continues to enhance its Digital Marketing Suite (DMS), the industry’s most comprehensive integrated digital marketing technology solution, by adding mobile display advertising and cross-device tracking capabilities. Human Demand’s fully transparent, highly scalable and efficient mobile media solution will […]
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  • IgnitionOne Introduces a Major Analytics Enhancement to its Digital Marketing Suite (DMS) – Super Simple, Actionable and Lightning Fast

    NEW YORK – July 24, 2014 IgnitionOne, the global leader in cloud-based digital marketing technology, today announced the release of a new version of the analytics platform for its Digital Marketing Suite SM (DMS) solution. IgnitionOne’s new DMS Analytics 2.0 offers a new proprietary “Focus Heat Map” to help marketers quickly discern areas of importance based on performance. The new system also increases the speed of reporting by over 50% and adds significant flexibility of analysis of digital marketing and advertising data that marketers need to track and optimize their efforts. With intuitive visualization features, important trends and data points […]
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  • Second Quarter Maintains Positive Growth for Digital Ads as Smartphones Close Gap with Tablets

    NEW YORK – June 30, 2014 Q2 2014 Digital Marketing Report by IgnitionOne highlights growth in paid search, mobile and programmatic display advertising  IgnitionOne, the global leader in cloud-based digital marketing technology, released its quarterly digital marketing report today, highlighting positive growth for Q2 2014. The report focuses on the growth of search advertising on mobile devices, other paid search trends and programmatic display advertising. Digital marketing figures are released quarterly by IgnitionOne and is the longest continuously running quarterly report on Digital Marketing trends Since the reports inception, IgnitionOne has tracked more than 106 billion impressions and more than […]
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  • IgnitionOne Announces $20 Million Series B Funding Led by SoftBank Capital

    NEW YORK – June 26, 2014 Digital Marketing Technology Leader Raises Funds to Accelerate Innovation IgnitionOne, the global leader in cloud-based digital marketing technology, today announced $20 million in Series B funding led by new investor SoftBank Capital with participation from existing investors including ABS Capital Partners and Brown Savano. This additional capital will enable IgnitionOne to extend its lead as the industry’s broadest and most well-integrated digital marketing hub through additional strategic acquisitions, accelerated innovation of the company’s Digital Marketing Suite technology and expansion of sales and marketing activities on a worldwide basis. With a global footprint of over […]
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  • IgnitionOne Introduces Sitelink Builder, Offering Simplification for Search Marketers

    NEW YORK – June 10, 2014 IgnitionOne, the global leader in cloud-based digital marketing technology, today announced a new and intuitive tool that radically simplifies workflow for search marketers. Sitelink Builder allows marketers to upload, manage and report on sitelinks across multiple campaigns and groups within its Paid Search solution, a fully integrated module of the Digital Marketing SuiteSM (DMS), making a previously cumbersome task simple and quick for anyone using the DMS. The innovation simplifies the process of uploading and assigning sitelinks to campaigns and groups within paid search, eliminating countless hours from a search marketer’s workload. The intricate […]
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  • Just 1 in 5 Brits think marketing for online gambling brands targets the right audience

    LONDON – May 28, 2014 Two thirds of the British public are concerned about the amount of advertising for online gambling companies, while just one in five think advertising for these companies targets the right audience. Those are some of the key findings from the new ‘Betting on Digital’ report, released today by digital marketing firm IgnitionOne and polling organisation ComRes. The report looks at the British public’s perception of online gambling, what drives them to visit online gambling sites and if brands’ efforts to behave ethically affects the reputation of the industry. ComRes polled over 2,000 members of the […]
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  • IgnitionOne Adds Mobile Dynamic Creative Capability in its Digital Marketing Suite

    NEW YORK – May 20, 2014 New capability allows marketers to serve relevant ads to consumers on mobile devices IgnitionOne, a global leader in cloud-based digital marketing technology, today announced the addition of Dynamic Creative for display ads on mobile devices. This update to the Digital Marketing Suite (DMS) includes a Dynamic Creative functionality that allows marketers to serve consumers targeted display ads on a variety of mobile devices. The mobile Dynamic Creative functionality gives marketers additional ways to connect with consumers by displaying relevant content using creative that shows products they have engaged with or demonstrated interest in. Key […]
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  • IgnitionOne Group Recognized for Innovation by 2014 American Business Awards

    NEW YORK – May 8, 2014 IgnitionOne, a global leader in cloud-based digital marketing technology, and Netmining, a leading provider of real-time audience targeting solutions were named as Finalists today in the three categories in the 2014 American Business Awards, and will ultimately be Gold, Silver, or Bronze Stevie® Award winners in the program. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. IgnitionOne is nominated in the categories for Most Innovative Company of the Year (Up to 2,500 Employees) as well as […]
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  • IgnitionOne Introduces Self-Service Marketing Automation to Drive Conversions of Prospects and Customers

    NEW YORK – April 8, 2014 IgnitionOne, a global leader in cloud-based digital marketing technology, today announced a significant evolution of their marketing automation offering. The Marketing Automation tool, a fully integrated module of IgnitionOne’s Digital Marketing Suite, provides a self-service interface to allow the efficient building of campaigns to drive one-to-one messages to the right consumers through every part of the conversion funnel based on the proprietary User Engagement Score. This innovation allows marketers to bridge the gap between “known” customers and “anonymous” potential customers by providing sophisticated marketing automation capabilities that deliver marketing messages to the more than […]
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  • Positive First Quarter for Digital Ads as Mobile Continues to Drive Growth While Normalizing

    NEW YORK – March 31, 2014 Q1 2014 Digital Marketing Report by IgnitionOne highlights growth in paid search, mobile and programmatic display advertising IgnitionOne, a global leader in cloud-based digital marketing technology, released its quarterly digital marketing report today, highlighting positive growth for Q1 2014. The report focuses on the growth of search advertising on mobile devices, other paid search trends and programmatic display advertising. Digital marketing figures are released quarterly by IgnitionOne, which manages more than $1.5 billion in online advertising. Key findings in the report: ・2014 starts with a positive Q1 for search – Compared with a robust […]
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  • IgnitionOne Adds Support for News Feed Ad Unit on Facebook Exchange in its Digital Marketing Suite

    NEW YORK – March 24 2014 New capabilities include dynamic creative in News Feed ads through Facebook Exchange IgnitionOne, a global leader in cloud-based digital marketing technology, today announced the addition of support of Page post link ads within the Facebook News Feed, through the Facebook Exchange (FBX). Also offered in this update to the Digital Marketing Suite (DMS) is a Dynamic Creative functionality which allows marketers to serve consumers a personalized newsfeed ad that aligns with their interests. This update to the DMS provides even more ways to reach consumers by leveraging high-profile ad units and displaying relevant messages […]
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  • IgnitionOne Acquires Industry-Leading DMP Knotice

    New York – March 19 2014 Cloud-based Digital Marketing Suite expands to include first-party data and email services IgnitionOne, a global leader in cloud-based digital marketing technology, today announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company. With this acquisition, New York City-headquartered IgnitionOne will provide the industry’s most comprehensive integrated digital marketing technology solution, adding data management and multi-channel digital messaging, including email-based marketing automation (ESP) capabilities, into its Digital Marketing Suite SM (DMS). Knotice was recently recognized as a strong performer in “The Forrester Wave™: Data Management Platforms, Q3 2013,” which […]
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  • IgnitionOne Releases Enhancements to LiveMarketer, Real-Time User Data Visualization Tool

    NEW YORK – February 4, 2014 Marketers can better understand audiences, attribution and user engagement through real-time dashboard IgnitionOne, a global leader in cloud-based digital marketing technology, today announced the newest enhancements to LiveMarketer, the one of a kind real-time data visualization tool within the Marketing Automation component of the IgnitionOne Digital Marketing Suite. LiveMarketer shows individual user-level Engagement Scores, life-cycle purchase information and exposure paths of users currently on a web site. IgnitionOne’s LiveMarketer provides marketers with a real-time look into who their website visitors are, what media and advertising they have been exposed to, what product, pages or […]
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  • Product Listing Ads Drive Growth for Digital Marketing as Tablet Growth Begins to Normalize

    NEW YORK – January 8, 2014 Q4 2013 Digital Marketing Report by IgnitionOne highlights growth in paid search, mobile and programmatic display advertising IgnitionOne, a global leader in cloud-based digital marketing technology, released a Q4 2013 report today, highlighting positive growth for digital marketing. Product listing ads (PLAs) represented a significant area of growth in the final quarter of the year coinciding with the holiday shopping season. The report also focuses on the growth of search advertising on mobile devices and other paid search trends Digital marketing figures are released quarterly by IgnitionOne, which manages more than $1.5 billion in online […]
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