リスティング広告・SEMIgnitionOne Launches in France
Florian Grouffal joins the online marketing technology company as Country Director
PARIS, FRANCE – September 13, 2011 – IgnitionOne, the world’s first closed-loop Digital Marketing Suite, today announced its expansion into France on the opening day of the Paris Paris E-Commerce exhibition, one of the largest events in Europe. Florian Grouffal is joining IgnitionOne as Country Director, where he will oversee business development, operations and growth in the region. In addition, the company also announced that digital agencies BDBL Media (formerly Relevant Traffic), Re-Mind and Keyline have selected IgnitionOne’s Digital Marketing Suite as their preferred technology for managing online advertising on behalf of their clients.
Florian Grouffal joins IgnitionOne from advertising agency Golley Slater Digital, where he served as Head of Search & Technology. In this role, he managed the agency’s search marketing team and developed proprietary search tools, working with a diverse range of clients including Reed, Center Parcs, Business Link and Cotswold Outdoor.
“Marketers are increasingly looking for centralized solutions to improve digital advertising performance and track all of their online marketing activities,” said Florian Grouffal. “I joined IgnitionOne because, after using their platform as a client for many years, I truly believe it is the best technology available to meet this need. I look forward to helping online marketers realize greater performance with our solutions.”
IgnitionOne’s Digital Marketing Suite (DMS) offers multiple solutions to improve online performance within a single interface, from managing and optimizing online advertising (search, social and display), to attributing results across channels and improving website conversions.
“France is a significant and growing market for online advertising, and is ready for a solution like IgnitionOne’s DMS to simplify the process of buying and measuring online marketing performance,” said Will Margiloff, CEO of IgnitionOne. “Florian brings a wealth of experience helping brands grow and improve their online marketing programs, and will further propel our growth in this region.”
IgnitionOne is currently exhibiting at the Paris E-Commerce exhibition, located at Stand A12 Bis. On Thursday, Florian Grouffal will present on cross-channel marketing attribution at 16:00 in Room S1. For more information, please visit www.ignitionone.com
About IgnitionOne
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website optimization. The company currently powers more than $20 billion in revenue each year for some of the world’s leading online marketers, including General Motors, Chico’s, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.
Group Director of Marketing
abird@ignitionone.com
212.991.4346
PARIS, FRANCE – September 13, 2011 – IgnitionOne, the world’s first closed-loop Digital Marketing Suite, today announced its expansion into France on the opening day of the Paris Paris E-Commerce exhibition, one of the largest events in Europe. Florian Grouffal is joining IgnitionOne as Country Director, where he will oversee business development, operations and growth in the region. In addition, the company also announced that digital agencies BDBL Media (formerly Relevant Traffic), Re-Mind and Keyline have selected IgnitionOne’s Digital Marketing Suite as their preferred technology for managing online advertising on behalf of their clients.
Florian Grouffal joins IgnitionOne from advertising agency Golley Slater Digital, where he served as Head of Search & Technology. In this role, he managed the agency’s search marketing team and developed proprietary search tools, working with a diverse range of clients including Reed, Center Parcs, Business Link and Cotswold Outdoor.
“Marketers are increasingly looking for centralized solutions to improve digital advertising performance and track all of their online marketing activities,” said Florian Grouffal. “I joined IgnitionOne because, after using their platform as a client for many years, I truly believe it is the best technology available to meet this need. I look forward to helping online marketers realize greater performance with our solutions.”
IgnitionOne’s Digital Marketing Suite (DMS) offers multiple solutions to improve online performance within a single interface, from managing and optimizing online advertising (search, social and display), to attributing results across channels and improving website conversions.
“France is a significant and growing market for online advertising, and is ready for a solution like IgnitionOne’s DMS to simplify the process of buying and measuring online marketing performance,” said Will Margiloff, CEO of IgnitionOne. “Florian brings a wealth of experience helping brands grow and improve their online marketing programs, and will further propel our growth in this region.”
IgnitionOne is currently exhibiting at the Paris E-Commerce exhibition, located at Stand A12 Bis. On Thursday, Florian Grouffal will present on cross-channel marketing attribution at 16:00 in Room S1. For more information, please visit www.ignitionone.com
About IgnitionOne
IgnitionOne is the world’s first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website optimization. The company currently powers more than $20 billion in revenue each year for some of the world’s leading online marketers, including General Motors, Chico’s, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.
Press Contact
Amanda BirdGroup Director of Marketing
abird@ignitionone.com
212.991.4346
